Advertising, Marketing, Media, Digital, PR News & more

Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network

The network includes 15,000 people across 90 countries.

Why you shouldn’t ignore search everywhere optimisation ...

Suntory Boss Coffee fuels celeb chef Andy Hearnden

Cheil Indonesia names Fajar NF as ECD

Is astroturfing illegal? PR takeaways from the ‘It End ...

Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network

2 hours ago

Alessandra Scotto di Santolo

Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network

The network includes 15,000 people across 90 countries.

Why you shouldn’t ignore search everywhere optimisation in 2025

12 hours ago

Nitesh Shrivastava

Why you shouldn’t ignore search everywhere ...

As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.

Suntory Boss Coffee fuels celeb chef Andy Hearnden

12 hours ago

Staff Reporters

Suntory Boss Coffee fuels celeb chef Andy Hearnden

The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.

11 hours ago

Cheil Indonesia names Fajar NF as ECD

A former senior creative director at Innocean, he joins Cheil with over 21 years of experience in creative.

Is astroturfing illegal? PR takeaways from the ‘It End With Us’ lawsuits

17 hours ago

Jess Ruderman

Is astroturfing illegal? PR takeaways from the ‘It ...

Entertainment publicists and PR practitioners on what qualifies as astroturfing and navigating libel and defamation for clients

Publicis China CCOs on creativity in a hyper-speed market

11 hours ago

Minnie Wang

Publicis China CCOs on creativity in a hyper-speed market

"When you live in China, you have to be constantly on the tip of your toes because of how dynamic it is," say Publicis Creative chiefs Kelly Pon and Tian It Ng, who share their thoughts on China’s global creative ambitions and more.

UK competition watchdog to investigate Google’s search and search advertising services

2 hours ago

Reem Makari

UK competition watchdog to investigate Google’s ...

The Investigation aims to assess whether Google's services deliver favourable outcomes for people and businesses.

40 Under 40 2024: Sambashiva Srisailapathy, GrabTaxi

11 hours ago

Staff Reporters

40 Under 40 2024: Sambashiva Srisailapathy, GrabTaxi

The computer-engineer-turned-regional-leader has managed to evolve Grab’s advertising arm with clever ideas, sound numbers, and an infectious energy.

Ex-OMD USA media chief joins Publicis APAC for global client transformation

1 day ago

Staff Reporters

Ex-OMD USA media chief joins Publicis APAC for ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.

Are marketers spending less on social media?

1 day ago

Matthew Keegan

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

1 day ago

Is the comments section the new focus group?

Brands ought to dig deep into their comments sections to discover a trove of usable customer feedback. Plus, more 2025 marketing trends from our running blog.

What does adland make of WPP’s four office days per week mandate?

17 hours ago

Marianne Calnan

What does adland make of WPP’s four office days per ...

Industry leaders share their views on the change.

Women Leading Change Awards 2025 is now open for entries

1 day ago

Staff Reporters

Women Leading Change Awards 2025 is now open for ...

Entries are now open for you to nominate and celebrate the remarkable female professionals who inspire through their innovations and leadership qualities. Get your submissions in before the final deadline on 13 March.

Creative Minds: Ya Wen believes creativity can 'change the world'

4 days ago

Staff Reporters

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

TikTok launches Messaging Ads in Asia Pacific

4 days ago

Staff Reporters

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

The CMO's MO

Jan 6, 2025

Nikita Mishra

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation

Nov 8, 2024

Nikita Mishra

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

Oct 10, 2024

Staff Reporters

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Sep 12, 2024

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Top 50 Brands

Jan 8, 2025

Matthew Keegan

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

Nov 22, 2024

Matthew Keegan

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Top 10 electronics brands in Southeast Asia

Nov 11, 2024

Matthew Keegan

Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Oct 28, 2024

Matthew Keegan

Top 10 fashion brands in Southeast Asia

Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

The Work

Remember discmans? Apple's Lunar New Year film will take you back

1 day ago

Ad Nut

Remember discmans? Apple's Lunar New Year film will take you back

Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.

John Wick lookalike goes to battle to sell his car

Jan 9, 2025

Ad Nut

John Wick lookalike goes to battle to sell his car

In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Jan 8, 2025

Ad Nut

Apple’s latest campaign celebrates innovation in Japan’s university extracurricula...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches

Dec 19, 2024

Leslie Blount

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ ...

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.

Let's put a smile on that face, says Tourism Fiji

Dec 13, 2024

Ad Nut

Let's put a smile on that face, says Tourism Fiji

The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.