Nepotism in advertising: is who you know still more important than what you know?

From the recent viral trend of "nepo babies" to people getting jobs based on ...

Google blocks Chinese shopping app Pinduoduo over ...

Emily Chang to lead Wunderman Thompson's US West Coast ...

‘Havas Play’ launches worldwide

Ogilvy and Wavemaker's Mumbai offices excel in Warc ...

6 hours ago

Nepotism in advertising: is who you know still more important than what you know?

From the recent viral trend of "nepo babies" to people getting jobs based on connections, just how pervasive is nepotism in advertising, and what, if anything, is the industry doing to tackle it?

4 hours ago

Google blocks Chinese shopping app Pinduoduo over ...

As the US government ups cybersecurity defences against hacking and digital crimes, the Chinese budget shopping app Pinduoduo halted on Play Store for malware issues.

4 hours ago

Emily Chang to lead Wunderman Thompson's US West ...

The former CEO of McCann Worldgroup China and Starbucks China CMO had already relocated to the US for family reasons.

18 hours ago

‘Havas Play’ launches worldwide

The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.

21 hours ago

Ogilvy and Wavemaker's Mumbai offices excel in Warc ...

The two agencies ranked top 5 globally in Warc's ranking of the most-awarded agencies for effectiveness. Their combined campaign, 'Not Just a Cadbury ad' finished 2nd overall.

1 day ago

The CMOs MO: Spotify's Jan-Paul Jeffrey on brand opportunities, challenges and boxing

"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.

1 day ago

Why APAC is more than a 'sideshow' for holding ...

The CEOs of top advertising holding groups in APAC respond to a recent Campaign column suggesting the region is losing importance for their global parent companies.

1 day ago

Jason Wu exits DDB as China CEO

Wu joined the agency from Wunderman Thompson and left DDB after five months as China CEO.

4 hours ago

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

2 days ago

Increasingly a sideshow? The importance of ...

The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.

17 hours ago

Neuroscience study shows DOOH on social media ...

A neuroscience study has shown how digital out of home enhances social media campaigns.

17 hours ago

Six things performance marketers need to know about ...

Australia is now the world’s 12th largest economy with just 0.3% of the global population. But a thriving digital (and DOOH) economy is about to face a new set of stricter data privacy laws. Performance Marketing World created a bluffer’s guide to the market.

8 hours ago

Muck Rack expands global media monitoring

The expansion gives Muck Rack users access to more than 600,000 global news sources.

2 days ago

Deinfluencing: should brands be scared of the trend?

As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?

1 day ago

Twitter replies to press inquiries with poop emoji

What's the most fitting question to ask? May as well have fun with Twitter’s frustrating new auto response.

People to watch

Feb 8, 2023

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

Dec 7, 2022

40 Under 40 2022: Inspiring leaders forging their ...

Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

Jun 28, 2022

Asia-Pacific Power List 2022: Meet the region's 50 ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Agency Report Cards

May 18, 2022

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

May 17, 2022

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

The Work

17 hours ago

Apple 'quiets the noise' in new AirPods Pro ad

Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.

1 day ago

Brand closures as important as brand relaunches implies Mandarin Oriental's ...

Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.

2 days ago

The Monkeys deliver a cliffhanger for Macpac

There's no need for fear of heights if you have good gear, says the outdoors company.

1 day ago

Irish agency recreates The Banshees of Inisherin as 8-bit arcade game

The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.

Mar 16, 2023

A new tourism campaign tells influencers to... uninfluence

But AdNut wonders if Esperance Tourism really wants you to uninfluence or influence by uninfluencing?

Focus

TikTok Works: Helping brands measure success

Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.

Different by Design

Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.

Alibaba: A seamless journey

As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Events

May 15, 2023
Raffles Avenue, The Ritz-Carlton, Millenia Singapore

Campaign360 2023 Singapore

Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.

Mar 29, 2023
Grand Hyatt Hong Kong

Untapped opportunities in the open internet

How to unlock the value of first-party data

Apr 20, 2023
Blueprint, Quarry Bay

Campaign Spotlight Hong Kong 2023

A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.

Apr 27, 2023
Virtual

Digital Media Awards 2023

Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE