How brands can make dynamic pricing fairer for customers

Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits ...

Ratan Tata: The quiet titan who shaped global business ...

How AI and algorithms will shape the future of media: ...

Is SearchGPT the 'Grim Reaper' for Google rankings?

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

1 day ago

How brands can make dynamic pricing fairer for customers

Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.

1 day ago

Ratan Tata: The quiet titan who shaped global ...

Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.

1 day ago

How AI and algorithms will shape the future of ...

Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."

1 day ago

Is SearchGPT the 'Grim Reaper' for Google rankings?

With SearchGPT's arrival looming on the horizon, how will AI search impact businesses? Here’s what marketers need to know.

2 days ago

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

1 day ago

Role moves and pitch wins: This week’s key highlights

Catch up on all the latest news from Standard Chartered, GroupM, PubMatic, Sling & Stone, Orange Line, Ideally, Dentsu India, OMG, Havas Media, and more, in our weekly roundup of people moves and account wins.

1 day ago

Indonesian creators produce the most content in ...

The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.

2 days ago

DOJ targets Google’s search monopoly with potential ...

The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.

2 days ago

Burnout in adland: What can you do to help?

With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift in how it's addressed—urging both employees and leaders to take action before it's too late.

2 days ago

Nearly half of Singaporean companies reluctant to ...

As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN provide crisis support for mental health, leaving employees vulnerable to stress, burnout, and reduced productivity.

2 days ago

WPP announces global partnership with Roblox

The move comes as Roblox is accused of failing to protect children from harmful content.

3 days ago

How indie agency NP Digital takes on major holding ...

In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.

3 days ago

ChatGPT maker OpenAI to open office in Singapore

The Singapore office to open later this year will be OpenAI's second in Asia, and is set to be a hub for its regional partners.

3 days ago

Woolley Marketing: Is the path for media going ...

This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?

3 days ago

Two hedge funds increase short positions in WPP in ...

The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.

The CMO's MO

2 days ago

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

Sep 12, 2024

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Aug 13, 2024

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

Agency Report Cards 2023

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Mar 27, 2024

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

Mar 27, 2024

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

Mar 27, 2024

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

21 hours ago

McDonald’s Singapore rallies youth to embrace self-love and resilience

Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.

4 days ago

Uncovering the many small, unseen forms of domestic violence

An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.

Oct 4, 2024

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia

The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.

Oct 3, 2024

You never know when you might need your favourite sauce

Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.

Oct 2, 2024

Pantene taps in ancient Chinese art in new campaign

A miracle in three minutes or perpetuating age-old pressures? Decoding Pantene's message in the latest spot.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Jul 26, 2024
Virtual, APAC

[Virtual] Kantar BrandZ 2024 Most Valuable ...

Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Dec 10, 2024
The Ritz Carlton Millenia

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

4 days ago

Brands scale new heights with live sport on-board

Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.

NEWS PROVIDED
BY PR NEWSWIRE