The simple truth about gender pay inequity in adland

Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to ...

AAMS announces new leadership and members

Bhutan unveils new national branding

Aline Santos named chair of judges for Campaign Global ...

Dentsu makes trio of leadership appointments in the ...

1 day ago

The simple truth about gender pay inequity in adland

Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?

1 day ago

AAMS announces new leadership and members

The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.

1 day ago

Bhutan unveils new national branding

REBRANDING EXERCISES: The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders.

1 day ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.

23 hours ago

Dentsu makes trio of leadership appointments in the ...

Jerry Hizon will take on the role of chief creative officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Elyse Bella and Edg Samson have also been promoted to managing director for Dentsu Jayme Syfu and Dentsu One Manila, respectively.

2 days ago

Behind the 'overly successful' launch of Trust Bank in Singapore

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

2 days ago

Grey Singapore and Malaysia consolidate under new ...

The roles of the current Malaysia CEO and CCO are expanded to include full commercial and creative responsibility across both the Malaysia and Singapore studios.

2 days ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

1 day ago

Creatives reflect on legend Dan Wieden’s influence

Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.

1 day ago

Women to Watch 2022: Hajar Yusof, Naga DDB Tribal

Making the move from social to brand marketing has allowed Yusof to bring enormous success for her clients.

3 days ago

CirclesLife's marketing lead on building a ...

The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.

1 day ago

Will Gen Z break up with your luxury brand?

Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z.

2 days ago

Coca-Cola defends COP27 sponsorship despite ...

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.

2 days ago

Singapore introduces new laws to curb harmful ...

Singapore's parliament will debate the bill at the second reading in November.

4 days ago

Google enters DOOH space: What does this mean for ...

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?

Agency Report Cards

May 18, 2022

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

May 17, 2022

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

People to watch

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

Jun 28, 2022

Asia-Pacific Power List 2022: Meet the region's 50 ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Jun 22, 2022

Tech MVP 2022: Presenting the Most Valuable ...

A jury of tech leaders has named five individuals as Most Valuable Professionals in technology in Asia-Pacific.

Jan 27, 2022

Presenting the 2022 Women to Watch Greater China

Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.

The Work

2 days ago

Would you like a side of camaraderie with your Big Mac?

In a new recruitment campaign for McDonald’s Australia, the fast-food giant promises the ‘joys and perks’ of working with your mates.

2 days ago

A humanoid robot feels the tenderness of human touch

BBH Singapore joins hands with Singaporean charity Touch to show the healing power of a hug.

3 days ago

Kiwi life insurer raises the dead for a last performance

The work by Special New Zealand gives knocked-off drama series characters one last shot at acting, put to good use plugging Partners Life insurance.

3 days ago

OOH Danone campaign in Indonesia reads weather patterns

When temperatures soared, the ad would remind commuters to stay hydrated.

Sep 29, 2022

Is this Malaysia Airlines campaign delusional?

In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.

Focus

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Demystify the art of advertising with TikTok

Campaign Asia and TikTok for Business bring you Test with TikTok, a new content series designed to help brands and agencies across Southeast Asia get to grips with how to best employ TikTok for Business in developing their growth strategies on the platform.

Strategies for brand building and customer acquisition

This hub is a collection of exclusive insights for marketing leaders, brought to you by Nielsen and Campaign Asia. Below, you'll find in-depth analysis of key themes from Nielsen's 2022 Global Annual Marketing Report, along with more insights that will guide you in your marketing strategy for 2022.

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2022 Power List

Every year, Campaign Asia's CMO Power List pays tribute to industry leaders who aren't only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC's most influential leaders.

Events

Sep 6, 2022
Asia-Pacific

Best Places To Work Asia-Pacific 2022

Celebrate all agencies and brands' in-house departments in APAC with outstanding achievements in improving workplace cultures

Sep 30, 2022
Winner announcement date to be announced

Asia-Pacific Agency of the Year Awards 2022

APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!

Sep 30, 2022
Winner announcement date to be announced

Japan/Korea Agency of the Year Awards 2022

APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!

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