Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI ...
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of ...
6 hours ago
Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI ...
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
6 hours ago
Getty Images launches AI-driven image creator
The new tool allows customers to generate photos from word prompts and is solely trained on Getty Images’ own licensed images with full protection and usage rights.
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3 hours ago
The echo chamber effect: How algorithms shape our ...
While we hold information at our fingertips, it’s also becoming essential we know how to be responsible with it. By challenging our own biases and actively seeking diverse perspectives, we can break free from the confines of the echo chamber and promote intellectual growth, argues PR Concierge's Sruthi Dhulipala.
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4 hours ago
Report: Influencer marketing in SEA does not always ...
TOP OF THE CHARTS: Milieu Insight’s latest study on influencer marketing in Southeast Asia finds the effectiveness of influencer marketing in driving direct sales is not significant, despite the large number of KOLs emerging, alongside their followers.
23 hours ago
Life has to change: Piyush Pandey
As Ogilvy India sees a new leadership in place, we catch up with Devika Seth Bulchandani and Piyush Pandey
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1 day ago
Sounds like a hit: How brands are cutting through the noise using original music ...
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.
2 hours ago
Straford Rodrigues joins This is Flow as chief data ...
Kantar's former head of media and marketing effectiveness joins This is Flow to evolve the media agency’s data and measurement capabilities.
1 day ago
Ogilvy's Piyush Pandey to take on advisor role, ...
New roles also announced for SN Rane, VR Rajesh. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak and Prem Narayan have been added to Ogilvy’s board.
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1 day ago
Indonesia to regulate social commerce: What should ...
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
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1 day ago
Borderless talent: How to prepare and plan for a ...
As the trend towards borderless talent continues to grow, agencies globally need to build gold standard processes to help maximise the chances of success for each new recruit, opines The Blueprint's Tony Samways.
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PROMOTED
Sep 18, 2023
Amazon Ads Partner Awards reveal 2023 finalists
Entries were invited from all regions of the world
1 day ago
The Trade Desk appoints Rose Huskey as SVP of South ...
Media veteran and former chief client officer of Wavemaker APAC, Huskey joins The Trade Desk to lead business and growth strategy across Australia, New Zealand, Southeast Asia and India.
2 days ago
Tecno's global CMO on how to build a global brand ...
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.
1 day ago
Murdoch steps down: Succession stories aside, why ...
With Lachlan Murdoch now anointed as the heir to the Murdoch empire, real life appears less dramatic than TV.
2 days ago
Formula One debuts the world’s first ‘kiss-activated...
Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.
Agency Report Cards 2022
May 26, 2023
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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The Information
May 26, 2023
Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
The Information
May 8, 2023
How did agencies crack the China conundrum in 2022?
AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.
The Information
Mar 27, 2023
Agency Report Card 2022: AKQA
Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.
People to watch
May 16, 2023
APAC Power List 2023: Meet the region's 50 most ...
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
Feb 8, 2023
Women to Watch Greater China 2023
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Dec 7, 2022
40 Under 40 2022: Inspiring leaders forging their ...
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Sep 21, 2022
Women to Watch 2022: Celebrating outstanding talent ...
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
The Work
1 day ago
Singlife ad wants viewers to embrace 'can-do' spirit in achieving financial freedom
Singlife's latest film is clearly the stuff of dreams for most people. Ad Nut prefers to keep its feet firmly on woodland ground.
1 day ago
Samsung urges siblings to make the most of hand-me-downs
Watch the film conceptualised by Cheil India here
2 days ago
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
2 days ago
Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
Sep 19, 2023
Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion ...
Look whacky and stay frosty—the fashion statement you never knew you needed.
Focus
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Campaign For Creativity
The best global content from Campaign's unrivaled editorial network in eight key markets.
Events
Nov 9, 2023
40 Under 40 2023
Calling all rising stars and those destined to make a big mark in APAC’s marketing, media, and advertising arena: Nominations are now open for our eleventh-annual list of standouts.
Oct 18, 2023
Game Changers 2023
Game Changers returns to Singapore on 18 October, join us to explore the latest in AI, XR, and metaverse.
Dec 7, 2023
Southeast Asia Agency of the Year Awards 2023
Celebrating 30 years of Agency of the Year
PARTNER CONTENT
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PROMOTED
Sep 22, 2023
How can Douyin generate a new growth curve for the ...
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
PROMOTED
Sep 19, 2023
How can AI maximise your Mega Sales Season?
As Mega Sales Season kicks off in APAC, we hear from experts at Meta about how AI can help supercharge the year-end festive sales season.
PROMOTED
Sep 20, 2023
How can a content engine drive growth and efficiency...
With more content being produced and consumed than ever, how can a content engine help brands and agencies reach consumers across all touchpoints and drive business efficiency?
PROMOTED
Sep 18, 2023
Amazon Ads Partner Awards reveal 2023 finalists
Entries were invited from all regions of the world
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BY PR NEWSWIRE