Problem gaming among youths: Are brands and publishers responsible?

Loot boxes in gaming involve new layers of regulatory complexity as parallels ...

Joanne Theseira promoted to CEO of Publicis Communication...

EssenceMediacom names Benjamin Wei as China CEO

The 'p' word: What we should consider when we talk about ...

10 hours ago

Problem gaming among youths: Are brands and publishers responsible?

Loot boxes in gaming involve new layers of regulatory complexity as parallels with traditional gambling are often vague and difficult to interpret. Plus, existing gambling bodies are currently ill-equipped to deal with such challenges.

8 hours ago

Joanne Theseira promoted to CEO of Publicis ...

In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.

8 hours ago

EssenceMediacom names Benjamin Wei as China CEO

The newly merged agency will launch in January 2023 in China.

9 hours ago

The 'p' word: What we should consider when we talk ...

The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.

1 day ago

How should marketers approach the Qatar World Cup?

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.

1 day ago

40 Under 40 2022: Now open for nominations

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our ninth-annual list of standouts.

1 day ago

Landor & Fitch appoints GMs for China and Hong Kong

Plus, news from Mindshare, New Balance, Mango, and more.

1 day ago

'Legacy brands must constantly innovate to stay ...

The 112-year-old French beauty giant has bounced back to pre-pandemic level sales while the SAPMENA region will be the key 'growth engine' for its future, according to its consumer products division general manager.

1 day ago

Why streaming services should consider product ...

The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.

2 days ago

AXA 'breaks myths' and questions stereotypes in ...

AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.

2 days ago

VMLY&R and Singapore's EDB unveils commerce ...

The move is part of VMLY&R's expansion of its customer experience and commerce capabilities.

Sep 23, 2022

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

Sep 22, 2022

Creative Minds: Drishti Khemani would love to work ...

Get to know the senior art director at VCCP Singapore, who tells us why her favourite campaign is an OOH one that made her stop in her tracks.

Agency Report Cards

May 18, 2022

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

May 17, 2022

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

People to watch

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

Jun 28, 2022

Asia-Pacific Power List 2022: Meet the region's 50 ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Jun 22, 2022

Tech MVP 2022: Presenting the Most Valuable ...

A jury of tech leaders has named five individuals as Most Valuable Professionals in technology in Asia-Pacific.

Jan 27, 2022

Presenting the 2022 Women to Watch Greater China

Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.

The Work

2 days ago

Is this what it’s like to check into a hotel in the metaverse?

Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.

Sep 22, 2022

Watch this car’s journey in reverse

In Carro’s first-ever regional brand film, TBWA Singapore hires a stunt driver to drive a car backwards.

Sep 23, 2022

Project Everyone pushes world leaders to achieve the UN’s Global Goals

The campaign by Accenture Song UK asks world leaders attending the UN General Assembly in New York this week to do their part in creating a sustainable world.

Sep 22, 2022

Kill them with kindness, says this Fortnite tournament

In a bid to tackle cyberbullying, DDB Group Australia designed a gaming tournament that rewarded prize money to the kindest gamer.

Sep 20, 2022

Mondelez campaign in Indonesia spotlights unknown football coach

Leo Burnett Indonesia decided to highlight the noble story of Bang Aji, a relatively unknown coach who paved the way for kids who couldn't afford formal football training.

Focus

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Demystify the art of advertising with TikTok

Campaign Asia and TikTok for Business bring you Test with TikTok, a new content series designed to help brands and agencies across Southeast Asia get to grips with how to best employ TikTok for Business in developing their growth strategies on the platform.

Strategies for brand building and customer acquisition

This hub is a collection of exclusive insights for marketing leaders, brought to you by Nielsen and Campaign Asia. Below, you'll find in-depth analysis of key themes from Nielsen's 2022 Global Annual Marketing Report, along with more insights that will guide you in your marketing strategy for 2022.

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2022 Power List

Every year, Campaign Asia's CMO Power List pays tribute to industry leaders who aren't only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC's most influential leaders.

Events

Sep 6, 2022
Asia-Pacific

Best Places To Work Asia-Pacific 2022

Celebrate all agencies and brands' in-house departments in APAC with outstanding achievements in improving workplace cultures

Sep 30, 2022
Winner announcement date to be announced

Asia-Pacific Agency of the Year Awards 2022

APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!

Sep 30, 2022
Winner announcement date to be announced

Japan/Korea Agency of the Year Awards 2022

APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!

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