APAC media new-biz rankings: Publicis soars, Mindshare out of top 20

Publicis's clean sweep of former GroupM clients in China—including Dyson, Swatch, ...

Carter Chow returns to McCann Worldgroup as Greater ...

Andrew Baxter: ‘Business planning should be simple and ...

B Ramanathan returns to Ogilvy India as chief client officer

18 hours ago

APAC media new-biz rankings: Publicis soars, Mindshare out of top 20

Publicis's clean sweep of former GroupM clients in China—including Dyson, Swatch, and Yum Brands—has greatly benefited the group. Meanwhile, PHD falls to fifth place after racking up losses.

18 hours ago

Carter Chow returns to McCann Worldgroup as Greater ...

Chow brings over 20 years of experience to his second stint at McCann Worldgroup, where he previously served as CMO for Greater China.

17 hours ago

Andrew Baxter: ‘Business planning should be simple ...

To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.

18 hours ago

B Ramanathan returns to Ogilvy India as chief ...

Ramanathan, who was previously chief marketing officer of Ogilvy Asia, returns to India.

1 day ago

Criteo collaborates with Microsoft Advertising to drive retail media growth

The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.

1 day ago

Volkswagen Group confirms global media agency deal ...

The contract with OMG begins in 2025.

18 hours ago

Social-first: Unpacking marketing’s most confusing ...

Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.

1 day ago

‘We want to build some fomo’: Wimbledon’s CMO on ...

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

3 days ago

June APAC advertiser of the month: Lazada

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

1 day ago

Gail Heimann's retirement is a huge loss for the PR ...

The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

3 days ago

Tech On Me: Will Singapore succeed in banning ...

In this week's edition: Singapore wants to ban deepfakes ahead of the country's elections, Google declines to buy HubSpot, and confusion over video games and gambling in India among other tech headlines in the region.

4 days ago

‘Creatives need fresh air rather than to sit in ...

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

3 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

Top 50 Brands

3 days ago

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.

Jun 20, 2024

Vietnam’s top 50 brands

See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Jun 19, 2024

Indonesia's top 50 brands

See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Jun 19, 2024

The Philippines' top 50 brands

Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.

Agency Report Cards 2023

Jul 8, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jul 8, 2024

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.

Jul 7, 2024

Agency Report Card 2023: Wieden+Kennedy

Having opened offices in Singapore and Seoul in 2023, the agency’s uniquely creative style has gained traction by securing local clients.

Jul 5, 2024

Agency Report Card 2023: Wavemaker

With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.

The Work

1 day ago

McDonald’s celebrates 50 years with nostalgic 1980s birthday party

The ad recreates the first UK McDonald's restaurant.

Jul 10, 2024

AAMI targets 'athletes in the making' in insurance campaign

The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.

Jul 8, 2024

'Sport is stranger than fiction': Meet the unlikely stars in The Monkeys campaign

Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.

Jul 10, 2024

Change the Ref urges international adoption of US kids plagued by gun violence

The nonprofit’s latest campaign, Save us from the USA, targets international citizens to raise awareness for lack of gun violence reform in the U.S.

Jul 5, 2024

Samsung’s new global campaign taps travel bug to highlight Galaxy photo features

The work by BBH Singapore shows how new AI features in the Galaxy S24 like 'circle to search' turn travel photos into mobile tools.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Jul 26, 2024
Virtual, APAC

[Virtual] Kantar BrandZ 2024 Most Valuable ...

Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Nov 18, 2024
Venue to be announced

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

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