Ogilvy dominates APAC network awards at Campaign AOY

UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon ...

Ogilvy, Leo Digital Network shine in Greater China AOY ...

As it rapidly expands, is Lalamove’s brand versatile ...

Spikes Asia announces full juries for 2022

2 hours ago

Ogilvy dominates APAC network awards at Campaign AOY

UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon Domlija takes Agency Head of the Year.

2 hours ago

Ogilvy, Leo Digital Network shine in Greater China ...

The two agencies win all four regional awards and bring home eight golds between them. MediaMonks bags four awards, including two golds.

4 hours ago

As it rapidly expands, is Lalamove’s brand ...

BRAND HEALTH CHECK: The IPO-bound company’s bright orange branding is unique in a low-involvement category, but as it considers further expansion beyond its mainstays of Mainland China and Hong Kong, can it continue to stand out?

4 hours ago

Spikes Asia announces full juries for 2022

The juries will judge work across 24 regional awards categories in creative excellence and marketing effectiveness.

4 hours ago

Kraft Heinz Asia CMO: Consider business objectives before investing in new metrics

Marketers should consider which metrics serve to increase sales, market share or penetration, and which are simply "old wine in a new bottle", says Dhiren Amin.

5 hours ago

Finding digital measurement success, part 2: ...

Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.

6 hours ago

40 Under 40 2021: Adrian Lee, SCMP

A career that was kickstarted by a chance conversation has turned out remarkably well for Lee, who has proven himself a world-class leader in online strategy and marketing.

5 hours ago

What if a pop star wrote a song about you, Samsung ...

US singer-songwriter Sabrina Carpenter pens three songs about the lives of her fans, which are brought to life in music videos directed by Gia Coppola, for Samsung's holiday campaign.

4 hours ago

The Monkeys hires Colenso BBDO's Beth O’Brien as ...

O’Brien will join the Accenture Interactive creative agency from Colenso BBDO Aotearoa, where she is creative director. She has also held stints at Droga5 and RGA in New York.

6 hours ago

The Hoffman Agency launches media relations consultancy

The agency goes ‘back to basics’ as it emphasises the importance of B2B brands connecting with the media.

19 hours ago

Mediabrands sweeps up Dyson global media planning ...

Account, worth $600 million, will transfer from Mindshare in Q1 2022.

19 hours ago

Publicis to let employees work abroad for six weeks ...

'Work Your World' is an initiative that allows Publicis employees to work from another city where the company has an office for up to six weeks every year.

19 hours ago

Consumers ‘will want to know environmental impact ...

Dentsu and Microsoft Advertising urge brands to communicate sustainability measures.

1 day ago

Special Group and Optus are high-achieving partners ...

This year’s ANZ results credit the independents while larger networks DDB and Ogilvy also scoop wins along the way.

People to watch

Nov 10, 2021

40 Under 40 2021: Proven leaders with ample ...

Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.

Sep 2, 2021

Women to Watch 2021: Celebrating the torchbearers ...

Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.

Jun 17, 2021

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

May 21, 2021

Tech MVP 2021: Presenting the Most Valuable ...

A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.

Asia-Pacific's top 10 brands: Phones, shoes, beer, skincare and cosmetics, cars, booze, video games, snacks, fast-food brands and more

Nov 22, 2021

Top 10: Asia's favourite headphones and audio brands

Which brands have the ears of APAC consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research.

Oct 22, 2021

Top 10: Asia's favourite mobile phones

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.

Oct 14, 2021

Top 10: Asia's favourite skincare and cosmetics brands

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

Sep 30, 2021

Top 10: Asia's favourite shoe and sportswear brands

While the top two brands across APAC won't surprise you, read this special report to find out how widely brand preference for shoes and sportswear varies from market to market across APAC—and why shoes are like cars for your feet.

The Work

1 day ago

Jackie Chan fights through a third Shopee ad

After Chan's 9.9 and 11.11 campy spectacles, the 12.12 film feels all-too familiar, much like all the numbers-based shopping festivals.

2 days ago

Provocative virtual museum chronicles a woman's 'first time'

But the subject of a chilling experience built by Wunderman Thompson Thailand is not what you may think.

Dec 3, 2021

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.

Dec 3, 2021

Rebel Wilson stumbles upon happiness in Fiji

An amusing global campaign by Saatchi & Saatchi NZ follows the Hollywood actor as she finds herself being reacquainted with beautiful surroundings.

Dec 2, 2021

Thai retailer offers an easy solution to shopper's guilt

Feeling guilty that you have too many shoes? Perhaps you'd consider a new set of foot jackets? That's the clever mental trick at the heart of a brilliant new campaign from Central Department Store and agency Wolf BKK.

Focus

Fast Forward Discovery Commerce

Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Events

Dec 8, 2021
The Ritz Carlton

Greater China Agency of the Year Awards 2021

APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!

Jan 24, 2022
Virtual

Digital Marketing Workshop Series: Digital Strategy ...

A 2-day workshop series to build and hone your digital stragegy and thrive in the post-pandemic digital era.

Feb 23, 2022
Virtual

Marketing Works

Together is better - register now and build stronger client-agency partnerships for greater effectiveness and powerful work.

Mar 29, 2022
Virtual

Event Marketing Awards 2022

Submit your entry now and celebrate the success of your creative virtual, hybrid and live events.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE