How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to ...

Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption ...

Sadoun hits out at 'childish' Sorrell in row over ...

Fidelity International taps Richa Goswami as group CMO

Not just hype: Winning consumers with live commerce

13 hours ago

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

13 hours ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 ...

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.

1 day ago

Sadoun hits out at 'childish' Sorrell in row over ...

Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.

1 day ago

Fidelity International taps Richa Goswami as group CMO

In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.

13 hours ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

12 hours ago

The latest people moves this week

IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

2 days ago

How fraudsters are committing malvertising by ...

Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.

Nov 23, 2022

Why marketers should care about anime

The soaring popularity of the multi-billion-dollar Japanese anime industry has not gone unnoticed by Netflix, Prime, Disney, or Sony Pictures—and it's about time that brands take similar notice.

1 day ago

Elon Musk slams Apple for pulling ad spend from Twitter

Elon Musk also accused Apple of threatening to remove Twitter from the App Store.

2 days ago

J&T Express ropes in Lionel Messi as global brand ...

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

1 day ago

What we can learn from the media landscape in Japan

Steve Taylor ruminates on the built-in playfulness that Japan lends to its ad landscape

Nov 25, 2022

Campaign CMO Outlook: Is the metaverse a fad or ...

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

2 days ago

It’s time to get intentional with sustainability ...

Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant

Nov 24, 2022

Job insecurity: In times of mass layoffs, is ...

Thousands of layoffs from tech firms in a matter of weeks show job security is largely a myth. So what's next for the talent affected how might this change the future of work?

3 days ago

Media buyers react: TV is fine – let's stop ...

The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.

Agency Report Cards

May 18, 2022

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

May 17, 2022

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

People to watch

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

Jun 28, 2022

Asia-Pacific Power List 2022: Meet the region's 50 ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Jun 22, 2022

Tech MVP 2022: Presenting the Most Valuable ...

A jury of tech leaders has named five individuals as Most Valuable Professionals in technology in Asia-Pacific.

Jan 27, 2022

Presenting the 2022 Women to Watch Greater China

Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.

The Work

1 day ago

Normalise doing nothing on your holiday, says Tourism Tasmania

The new campaign is an extension of the state’s ‘Come Down for Air’ platform.

2 days ago

Crafty beer campaign in Vietnam swaps cheap brews for premium

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

3 days ago

Coca-Cola leads carols in Piccadilly Circus to mark return of 'Holidays are ...

Brand first held this event in 2019, and returns for the second time.

3 days ago

'He's coming home': Women's Aid warns of darker side of World Cup

The film, created by House 337, highlights that domestic abuse could get more frequent or more severe during the Fifa World Cup.

Nov 24, 2022

One way to achieve nirvana? Shopping, apparently

To promote its Midnight Sale, Thailand’s Central Department Store’s new film features two women who fear that enlightenment won’t be enough to stop them from shopping.

Focus

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Demystify the art of advertising with TikTok

Campaign Asia and TikTok for Business bring you Test with TikTok, a new content series designed to help brands and agencies across Southeast Asia get to grips with how to best employ TikTok for Business in developing their growth strategies on the platform.

Strategies for brand building and customer acquisition

This hub is a collection of exclusive insights for marketing leaders, brought to you by Nielsen and Campaign Asia. Below, you'll find in-depth analysis of key themes from Nielsen's 2022 Global Annual Marketing Report, along with more insights that will guide you in your marketing strategy for 2022.

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2022 Power List

Every year, Campaign Asia's CMO Power List pays tribute to industry leaders who aren't only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC's most influential leaders.

Events

Mar 28, 2023
Venue to be confirmed

Event Marketing Awards 2023

Submit your entries now and celebrate the success of your unique and impactful virtual, hybrid and live events.

Nov 9, 2022
Singapore Marriott Tang Plaza

Game Changers 2022

We gather industry pioneers to reveal actionable insights for brands through lively panels, successful brand case studies, expert keynotes, and fiery interviews.

Feb 6, 2023
Global

Global Agency of the Year Awards 2022

Global Agency of the Year Awards Return for 2022. Campaign's Global Agency of the Year Awards are like no other awards. Offering the marketing communications industry the opportunity to benchmark themselves in our wonderful, creative and competitive world.

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