Nepotism in advertising: is who you know still more important than what you know?
From the recent viral trend of "nepo babies" to people getting jobs based on ...
6 hours ago
Nepotism in advertising: is who you know still more important than what you know?
From the recent viral trend of "nepo babies" to people getting jobs based on connections, just how pervasive is nepotism in advertising, and what, if anything, is the industry doing to tackle it?
4 hours ago
Google blocks Chinese shopping app Pinduoduo over ...
As the US government ups cybersecurity defences against hacking and digital crimes, the Chinese budget shopping app Pinduoduo halted on Play Store for malware issues.
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4 hours ago
Emily Chang to lead Wunderman Thompson's US West ...
The former CEO of McCann Worldgroup China and Starbucks China CMO had already relocated to the US for family reasons.
18 hours ago
‘Havas Play’ launches worldwide
The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.
21 hours ago
Ogilvy and Wavemaker's Mumbai offices excel in Warc ...
The two agencies ranked top 5 globally in Warc's ranking of the most-awarded agencies for effectiveness. Their combined campaign, 'Not Just a Cadbury ad' finished 2nd overall.
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1 day ago
The CMOs MO: Spotify's Jan-Paul Jeffrey on brand opportunities, challenges and boxing
"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.
1 day ago
Why APAC is more than a 'sideshow' for holding ...
The CEOs of top advertising holding groups in APAC respond to a recent Campaign column suggesting the region is losing importance for their global parent companies.
1 day ago
Jason Wu exits DDB as China CEO
Wu joined the agency from Wunderman Thompson and left DDB after five months as China CEO.
4 hours ago
Women to Watch Greater China 2023: Sally Ng, Hivestack
With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.
2 days ago
Increasingly a sideshow? The importance of ...
The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.
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17 hours ago
Neuroscience study shows DOOH on social media ...
A neuroscience study has shown how digital out of home enhances social media campaigns.
17 hours ago
Six things performance marketers need to know about ...
Australia is now the world’s 12th largest economy with just 0.3% of the global population. But a thriving digital (and DOOH) economy is about to face a new set of stricter data privacy laws. Performance Marketing World created a bluffer’s guide to the market.
8 hours ago
Muck Rack expands global media monitoring
The expansion gives Muck Rack users access to more than 600,000 global news sources.
2 days ago
Deinfluencing: should brands be scared of the trend?
As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
1 day ago
Twitter replies to press inquiries with poop emoji
What's the most fitting question to ask? May as well have fun with Twitter’s frustrating new auto response.
People to watch
Feb 8, 2023
Women to Watch Greater China 2023
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Dec 7, 2022
40 Under 40 2022: Inspiring leaders forging their ...
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Sep 21, 2022
Women to Watch 2022: Celebrating outstanding talent ...
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
Jun 28, 2022
Asia-Pacific Power List 2022: Meet the region's 50 ...
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
Agency Report Cards
May 18, 2022
BBDO's ups and downs stabilises in 2021
AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.
May 17, 2022
Digital-savvy AKQA faces identity crisis
AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.
May 9, 2022
Publicis Creative defends agency brands under ...
AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.
Apr 25, 2022
ADK Group’s aggressive digital drive
AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.
The Work
17 hours ago
Apple 'quiets the noise' in new AirPods Pro ad
Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.
1 day ago
Brand closures as important as brand relaunches implies Mandarin Oriental's ...
Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.
2 days ago
The Monkeys deliver a cliffhanger for Macpac
There's no need for fear of heights if you have good gear, says the outdoors company.
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1 day ago
Irish agency recreates The Banshees of Inisherin as 8-bit arcade game
The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.
Mar 16, 2023
A new tourism campaign tells influencers to... uninfluence
But AdNut wonders if Esperance Tourism really wants you to uninfluence or influence by uninfluencing?
Focus
TikTok Works: Helping brands measure success
Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.
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Different by Design
Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.
Alibaba: A seamless journey
As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.
Campaign For Creativity
The best global content from Campaign's unrivaled editorial network in eight key markets.
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Events
May 15, 2023
Campaign360 2023 Singapore
Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.
Mar 29, 2023
Untapped opportunities in the open internet
How to unlock the value of first-party data
Apr 20, 2023
Campaign Spotlight Hong Kong 2023
A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.
Apr 27, 2023
Digital Media Awards 2023
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
PARTNER CONTENT
PROMOTED
2 days ago
Reels for agencies: Supercharge your client ...
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
PROMOTED
Mar 6, 2023
How TikTok is embracing the advertising paradigm shift
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
PROMOTED
Feb 23, 2023
Sustainability: From need-to-have to want-to-have
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
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PROMOTED
Feb 22, 2023
How adtech maturity can make programmatic advertisin...
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
Most Read
BY PR NEWSWIRE