TikTok global head of marketing innovations Jessica Wong departs

Wong’s next venture will revolve around AI.

PayPal hires Geoff Seeley as CMO

The CMO's MO: From AI integration to environmental ...

What do you do if you're Dentsu?

Google allows advertisers to audit ads in Search Partner ...

10 hours ago

TikTok global head of marketing innovations Jessica Wong departs

Wong’s next venture will revolve around AI.

10 hours ago

PayPal hires Geoff Seeley as CMO

Seeley previously served as global CMO and communications officer at CashApp and Afterpay.

23 hours ago

The CMO's MO: From AI integration to environmental ...

Rakuten CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

21 hours ago

What do you do if you're Dentsu?

As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.

23 hours ago

Google allows advertisers to audit ads in Search ...

After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.

1 day ago

Vice Media to lay off hundreds, cease website operations

With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website.

1 day ago

How McDonald’s synced with Spotify’s audience ...

Utilising Kochava's analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly among Gen Z and families.

2 days ago

UM cuts jobs in Australia, veteran Andrew Murray ...

UM secures Chery's media mandate in Australia amid restructuring in its Sydney and Melbourne offices, including the departure of its national head of trading.

1 day ago

‘It exists to not exist in a couple of years’: Why ...

Campaign interviews Cannes Lions' global director of awards Marian Brannelly.

2 days ago

WeChat dominates China's social media: All B2B ...

TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.

4 days ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.

2 days ago

Polaroid appoints global media agency

The Aperto Partnership managed the review.

2 days ago

Heeru Dingra to exit Dentsu India

She was chief business officer at Dentsu Creative India

4 days ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

Feb 22, 2024

TBWA Thailand appoints Wolf BKK co-founder as group CEO

EXCLUSIVE: Effective immediately, Phannika Vongsayan, an Ogilvy and Wolf BKK veteran, will work with the existing executive leadership to drive the transformation of TBWA Thailand.

Agency of the Year 2023

Dec 11, 2023

Agency of the Year 2023

See the full wrap-up of shortlists and winners for this year's AOY 2023, as well as all the detailed analysis for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea here.

Dec 8, 2023

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

Dec 7, 2023

Agency of the Year 2023 winners: Asia-Pacific / Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.

Dec 5, 2023

Agency of the Year 2023: Greater China winners

Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.

People to watch

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

Oct 20, 2023

Tech MVP 2023: Presenting the Most Valuable ...

A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

The Work

23 hours ago

Ogilvy ANZ unpacks the 'Science of Feeling Good' in Laser Clinics Group campaign

Rolling out globally from ANZ to Canada and the UK, the campaign focuses on empowering individuals of all sizes, shapes, genders and backgrounds to embrace aesthetic treatments to feel bolder in their skin.

2 days ago

Air India soars above the mundane with new in-flight safety campaign

Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.

2 days ago

LinkedIn’s first campaign for Premium highlights professional development

EXCLUSIVE: LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills.

Feb 22, 2024

New SkillsFuture campaign encourages Singaporeans to upskill as job market slows

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

Feb 21, 2024

Malibu campaign gives famous artworks an AI makeover

The social media campaign created by Bodega aims to add a little ray of sunshine to the winter blues.

Focus

Discover the winners of the YouTube Works Awards SEA

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Events

May 14, 2024
Marina Bay Sands

Campaign360 2024 Singapore

Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.

Apr 11, 2024
-

Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 30, 2024
-

Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

May 14, 2024
Venue to be announced

Women Leading Change Awards 2024

Honouring remarkable women who promote diversity, inclusion, and equality.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE