Clear some time on your schedule to watch Apple's CNY film

The company's offering for this year is a 23-minute epic—shot on iPhones—about ...

More than 450 scientists call on PR, creative agencies ...

Weber Shandwick's APAC chairman departs after 17 years

MediaCom names APAC CEO to replace Mark Heap

Global new business billings soar in November

33 minutes ago

Clear some time on your schedule to watch Apple's CNY film

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

15 hours ago

More than 450 scientists call on PR, creative ...

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman.

21 hours ago

Weber Shandwick's APAC chairman departs after 17 years

Industry veteran Baxter Jolly will leave to explore professional and personal interests.

1 day ago

MediaCom names APAC CEO to replace Mark Heap

The agency's Greater China CEO, Rupert McPetrie, will take on an expanded role leading the entire region as longtime leader Mark Heap moves to Mindshare EMEA.

16 hours ago

Global new business billings soar in November

CAMPAIGN ADVERTISING INTELLIGENCE: WPP billings were sky-high, thanks to high-profile wins like Coca-Cola.

1 day ago

The latest C-beauty trend: Diversity

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

16 hours ago

‘Challenger’ agency group Dept recruits M&C Saatchi ...

Finance boss leaves as M&C Saatchi faces takeover approach.

1 day ago

The men in Mirror reel in brand deals

While reporting 29% adspend growth in Hong Kong for the full year 2021, media reporting company Admango has also documented the stunning number of brands using local boyband Mirror to push their products.

2 days ago

‘We can’t just copy-paste elements from the West’: ...

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.

2 days ago

STB declares winners in global pitch

Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.

2 hours ago

Index Exchange expands to Singapore

The ad marketplace has hired Yogesh Sehgal, formerly with Magnite, as its first Singapore employee. See details on this and the rest of the week's people moves and business wins in our roundup.

1 day ago

40 Under 40 2021: Rohan Mehta, Kinnect

The entrepreneurial Mehta built and sold one of India’s most successful independent digital agencies through a decade of continuous learning, scouting great talent and knowing his numbers.

1 day ago

How Activision Blizzard could help Microsoft gain ...

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

1 day ago

Essence names Tim Irwin as new global COO

Irwin previously led EMEA for the agency and will be succeeded by Ryan Storrar.

2 days ago

China’s influencer pay gap has closed—but not its ...

The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then?

People to watch

Nov 10, 2021

40 Under 40 2021: Proven leaders with ample ...

Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.

Sep 2, 2021

Women to Watch 2021: Celebrating the torchbearers ...

Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.

Jun 17, 2021

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

May 21, 2021

Tech MVP 2021: Presenting the Most Valuable ...

A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.

Asia-Pacific's top 10 brands: Phones, shoes, beer, skincare and cosmetics, cars, booze, video games, snacks, fast-food brands and more

Nov 22, 2021

Top 10: Asia's favourite headphones and audio brands

Which brands have the ears of APAC consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research.

Oct 22, 2021

Top 10: Asia's favourite mobile phones

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.

Oct 14, 2021

Top 10: Asia's favourite skincare and cosmetics brands

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

Sep 30, 2021

Top 10: Asia's favourite shoe and sportswear brands

While the top two brands across APAC won't surprise you, read this special report to find out how widely brand preference for shoes and sportswear varies from market to market across APAC—and why shoes are like cars for your feet.

The Work

5 hours ago

Acura uses anime to spotlight new vehicle line-up

‘Type S: Chiaki’s Journey,’ a four-episode series, debuts at the 2022 Sundance Film Festival.

16 hours ago

Indian condom brand Skore suggests wearing Nothing in latest campaign

In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.

1 day ago

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.

3 days ago

Fun AAMI ad shows how expensive bargains can be

The Australian insurer and Ogilvy demonstrate 'bargain regret' with a number of funny examples, including a re-creation of a famous Buster Keaton stunt.

1 day ago

Samsung shows where to look for a real gaming hardware upgrade

WATCH: The film by BBH takes you down a rabbit hole, literally.

Focus

Fast Forward Discovery Commerce

Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Events

Jan 24, 2022
Virtual

Digital Marketing Workshop Series: Digital Strategy ...

A 2-day workshop series to build and hone your digital stragegy and thrive in the post-pandemic digital era.

Feb 23, 2022
Virtual

Marketing Works

Together is better - register now and build stronger client-agency partnerships for greater effectiveness and powerful work.

Mar 1, 2022
Virtual

Spikes Asia X Campaign: The Experience 2022

Asia Pacific's leading event for the creative community

Mar 29, 2022
Virtual

Event Marketing Awards 2022

Submit your entry now and celebrate the success of your creative virtual, hybrid and live events.

PARTNER CONTENT

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BY PR NEWSWIRE