WPP's Essence wins Deutsche Bank's consolidated global media account

Business currently split between Spark Foundry, Starcom and Performance Media ...

Procter & Gamble increases marketing spend by 30%

Japan ad fraud still high, emerging markets make ...

LinkedIn logs out: Is it the end of the road for ...

Digital Media Awards 2022: Call for entries

5 hours ago

WPP's Essence wins Deutsche Bank's consolidated global media account

Business currently split between Spark Foundry, Starcom and Performance Media across brands including flagship brand, DWS and Postbank.

5 hours ago

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

19 hours ago

Japan ad fraud still high, emerging markets make ...

Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.

19 hours ago

LinkedIn logs out: Is it the end of the road for ...

SOUNDING BOARD: Industry experts weigh in on the future for LinkedIn and other non-native tech platforms in China, as the business-networking site confirms it will shrink to a jobs board in the market.

19 hours ago

Digital Media Awards 2022: Call for entries

The DMAs celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region.

1 day ago

Indonesia’s top local brands: Inclusivity and community help propel strongest gainers

Indofood and Gojek remain tops, but Wardah, Telkomsel, Tokopedia and Eiger take largest leaps as truly Indonesian brands.

5 hours ago

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

5 hours ago

Dentsu’s global sustainability lead: ‘We have to ...

The holding group is nearly 80% towards its net zero target.

21 hours ago

OMD wins Decathlon China media pitch

There was no incumbent on Decathlon's media account, understood to be worth up to $15 million.

21 hours ago

Marketing will be redefined by Zoomers in the metaverse

Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.

20 hours ago

BrandZ China: Kuaishou, Meituan, Douyin surge in value

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.

19 hours ago

How Mars Wrigley used Twitch to reach gamers

CASE STUDY: A campaign featuring a non-gaming brand attempting to reach under 25-year-olds in Australia.

20 hours ago

Newsmakers: TSLA, Uniplan, The Hoffman Agency

This week's growing roundup of people moves and business wins also includes news from Mindshare, LIA, Dentsu Philippines, Gumtree, Lion & Lion, Artefact, and more to come.

21 hours ago

Women to Watch 2021: Nickie Scriven, Zenith

Scriven’s people-first approach paid off handsomely for the agency, leading to significant growth in revenue and a diverse and high-performing staff.

22 hours ago

Nielsen rebrands amid business changes

It has unveiled a new logo following media measurement turmoil and the sale of Global Connect.

Asia's Top 1000 Brands 2021

1 day ago

Indonesia’s top 100: Affordable and accessible home ...

Korean brands stay on top while Nestle, Coke and Nutella take a hit.

1 day ago

Indonesia’s top local brands: Inclusivity and ...

Indofood and Gojek remain tops, but Wardah, Telkomsel, Tokopedia and Eiger take largest leaps as truly Indonesian brands.

Oct 14, 2021

Top 10: Asia's favourite skincare and cosmetics brands

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

Oct 11, 2021

Malaysia’s top 100: Millennial purchasing dominates ...

Strong performances from brands such as Telegram and Lazada point to a trend of self-starters who founded small enterprises during a year of hardship.

People to watch

Sep 2, 2021

Women to Watch 2021: Celebrating the torchbearers ...

Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.

Jun 17, 2021

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

May 21, 2021

Tech MVP 2021: Presenting the Most Valuable ...

A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.

Feb 3, 2021

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

The Work

1 day ago

Restaurant chain unleashes vengeful kaiju upon London

How UK eatery Wagamama and agency Uncommon created a pissed-off, rubbery...vegan?

4 days ago

The making of Mandai Wildlife Group, a four-year branding project

The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.

Oct 14, 2021

These old fridges get a cool new makeover

A programme by liquor store The Bottle-O to paint over old fridges with swanky new designs.

Oct 14, 2021

Just Egg invites Koreans to an intimate dinner for two

INSPIRATION STATION: To drive awareness of its plant-based egg offerings, the American brand teamed up with MediaMonks serve up a unique dining experience.

Oct 14, 2021

Everyone wants in on Starhub WiFi in TSLA ad

How one Singaporean family became the envy of its neighbours.

Focus

Fast Forward Discovery Commerce

Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Events

Nov 9, 2021
Virtual

Digital Marketing Workshop Series: Content ...

A 2-day workshop series to sharpen your skills in content marketing and boost your content strategy.

Oct 13, 2021
Virtual

Asia's Top 1000 Brands webinar 2021

Hear all the insights from this year's brand-centric report and the trends driving brand sentiment in Asia at the discussions.

Nov 18, 2021
Virtual

Game Changers 2021

Asia-Pacific's high-level event that looks into the unmissable opportunities and tricky challenges of Esports and gaming marketing.

Dec 2, 2021
Virtual and in-person in Hong Kong or Singapore

Performance Marketing Playbook

Asia-Pacific's leading event for marketing executives to explore the best ways to drive value and results.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE