From humble beginnings to sweaty success, Lululemon's impressive China triumph

Expansion and engagement in China's saturated market is no mean feat for an ...

Creative campaign aims to bring Singaporeans closer to ...

Will vanity metrics ever die?

Carlsberg shortlists three agencies for global media account

New week, new people moves and account wins

1 day ago

From humble beginnings to sweaty success, Lululemon's impressive China triumph

Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.

19 hours ago

Creative campaign aims to bring Singaporeans closer ...

TSLA's multimedia creative work for the newly-opened Bird Paradise at Mandai Wildlife Reserve aims to show how close an escape to 'paradise' can be.

19 hours ago

Will vanity metrics ever die?

Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately.

1 day ago

Carlsberg shortlists three agencies for global ...

IPG's Initiative was appointed in 2017, replacing OMD.

17 hours ago

New week, new people moves and account wins

Newsmakers of the week include DDB Sydney, OutSystems, Xtend and Icon Agency.

3 days ago

Agencies need to make more effort to progress on DEI

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

1 day ago

Goafest 2023: Leo Burnett bags major accolades

The Publicis agency has won big in creative, digital and branded entertainment categories.

4 days ago

Pitch process wastes time, money, and impacts ...

MediaSense interviewed directors and C-suite ad professionals across the globe.

18 hours ago

Asia-Pacific Power List 2023: Edward Bell, Cathay ...

Turbulence is a part of flying; Bell’s innovative strategies, which are a perfect blend of safety, reliability and a little fun, improved customer touchpoints for the brand and was key in keeping Cathay aloft.

4 days ago

Fidelity International appoints global media agency

Appointment follows a four-way competitive pitch.

3 days ago

Key wins for McCann in China, Dentsu Creative in India

McCann Shanghai has won the creative mandate for Centrum in China, while Dentsu Creative is the lead brand agency for Aditya Birla Capital in India.

4 days ago

Creative Minds: Beyond the studio, Jessica Tan's ...

When not crafting excellence at Design Bridge, this visual artist dreams of scaling new heights and planning her next big Himalayan trek.

4 days ago

Ethics or charade? The troubling truth of bluewashing

Emissions are just one part of ESG reality checks, but there are other unsettling ways that companies deceive to appear ethical, threatening trust in corporate social responsibility.

1 day ago

Twitter has a place in presidential campaigns - ...

Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.

4 days ago

Inflation vs. advertising: The battle for companies'...

Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.

Agency Report Cards 2022

3 days ago

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

3 days ago

Agencies need to make more effort to progress on DEI

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

May 8, 2023

How did agencies crack the China conundrum in 2022?

AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.

Mar 27, 2023

Agency Report Card 2022: AKQA

Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.

People to watch

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Feb 8, 2023

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

Dec 7, 2022

40 Under 40 2022: Inspiring leaders forging their ...

Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

The Work

20 hours ago

Lelo puts self-pleasure on full display in Hong Kong

Taboos be dammed, Swedish sex toy company plays with temptation to commemorate International Masturbation Day in its debut OOH campaign in Asia.

4 days ago

Income Insurance goes all-in on travel horror story fearmongering

The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.

4 days ago

Adidas lists team India's 'impossible' moments

Watch the film conceptualised by Fundamental here

4 days ago

A bubbly surprise, Coca-Cola ignites senses with OOHA campaign

Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.

4 days ago

Apple captures mortifying moment health data is shared without consent

The funny global campaign highlights the importance of health data privacy.


TikTok Works: Helping brands measure success

Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.

Different by Design

Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.

Alibaba: A seamless journey

As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.


May 16, 2023
Raffles Avenue, The Ritz-Carlton, Millenia Singapore

Campaign360 2023 Singapore

Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.

Apr 20, 2023
Blueprint, Quarry Bay

Campaign Spotlight Hong Kong 2023

A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.

Apr 27, 2023

Digital Media Awards 2023

Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.

May 23, 2023

MediaWorks 2023

MediaWorks returns as an in-person training programme on 23-26 May in Bangkok, Thailand