From humble beginnings to sweaty success, Lululemon's impressive China triumph
Expansion and engagement in China's saturated market is no mean feat for an ...
1 day ago
From humble beginnings to sweaty success, Lululemon's impressive China triumph
Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.
19 hours ago
Creative campaign aims to bring Singaporeans closer ...
TSLA's multimedia creative work for the newly-opened Bird Paradise at Mandai Wildlife Reserve aims to show how close an escape to 'paradise' can be.
19 hours ago
Will vanity metrics ever die?
Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately.
1 day ago
Carlsberg shortlists three agencies for global ...
IPG's Initiative was appointed in 2017, replacing OMD.
17 hours ago
New week, new people moves and account wins
Newsmakers of the week include DDB Sydney, OutSystems, Xtend and Icon Agency.
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The Information
3 days ago
Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
1 day ago
Goafest 2023: Leo Burnett bags major accolades
The Publicis agency has won big in creative, digital and branded entertainment categories.
4 days ago
Pitch process wastes time, money, and impacts ...
MediaSense interviewed directors and C-suite ad professionals across the globe.
18 hours ago
Asia-Pacific Power List 2023: Edward Bell, Cathay ...
Turbulence is a part of flying; Bell’s innovative strategies, which are a perfect blend of safety, reliability and a little fun, improved customer touchpoints for the brand and was key in keeping Cathay aloft.
4 days ago
Fidelity International appoints global media agency
Appointment follows a four-way competitive pitch.
3 days ago
Key wins for McCann in China, Dentsu Creative in India
McCann Shanghai has won the creative mandate for Centrum in China, while Dentsu Creative is the lead brand agency for Aditya Birla Capital in India.
4 days ago
Creative Minds: Beyond the studio, Jessica Tan's ...
When not crafting excellence at Design Bridge, this visual artist dreams of scaling new heights and planning her next big Himalayan trek.
4 days ago
Ethics or charade? The troubling truth of bluewashing
Emissions are just one part of ESG reality checks, but there are other unsettling ways that companies deceive to appear ethical, threatening trust in corporate social responsibility.
1 day ago
Twitter has a place in presidential campaigns - ...
Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.
4 days ago
Inflation vs. advertising: The battle for companies'...
Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.
Agency Report Cards 2022
3 days ago
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
3 days ago
Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
The Information
May 8, 2023
How did agencies crack the China conundrum in 2022?
AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.
The Information
Mar 27, 2023
Agency Report Card 2022: AKQA
Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.
People to watch
May 16, 2023
APAC Power List 2023: Meet the region's 50 most ...
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
Feb 8, 2023
Women to Watch Greater China 2023
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Dec 7, 2022
40 Under 40 2022: Inspiring leaders forging their ...
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Sep 21, 2022
Women to Watch 2022: Celebrating outstanding talent ...
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
The Work
20 hours ago
Lelo puts self-pleasure on full display in Hong Kong
Taboos be dammed, Swedish sex toy company plays with temptation to commemorate International Masturbation Day in its debut OOH campaign in Asia.
4 days ago
Income Insurance goes all-in on travel horror story fearmongering
The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.
4 days ago
Adidas lists team India's 'impossible' moments
Watch the film conceptualised by Fundamental here
4 days ago
A bubbly surprise, Coca-Cola ignites senses with OOHA campaign
Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.
4 days ago
Apple captures mortifying moment health data is shared without consent
The funny global campaign highlights the importance of health data privacy.
Focus
TikTok Works: Helping brands measure success
Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.
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Different by Design
Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.
Alibaba: A seamless journey
As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.
Campaign For Creativity
The best global content from Campaign's unrivaled editorial network in eight key markets.
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Events
May 16, 2023
Campaign360 2023 Singapore
Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.
Apr 20, 2023
Campaign Spotlight Hong Kong 2023
A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.
Apr 27, 2023
Digital Media Awards 2023
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
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May 23, 2023
MediaWorks 2023
MediaWorks returns as an in-person training programme on 23-26 May in Bangkok, Thailand
PARTNER CONTENT
PROMOTED
May 23, 2023
Employees to executives: Make sustainability ...
A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
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PROMOTED
May 17, 2023
Improving on paying for performance
As CMOs are pressured to cut costs and drive efficiencies, it’s time to prove marketing’s effectiveness and impact on business.
PROMOTED
May 16, 2023
Designing for DEI in media to drive sustainable ...
To truly embrace diversity in media and marketing, we need to rethink the way we measure success, says EssenceMediacom’s Aarti Bharadwaj.
PROMOTED
May 15, 2023
How Publicis Groupe Greater China is building a new ...
Staff turnover is dropping in Publicis Groupe Greater China thanks to a new initiative which grants employees the autonomy to volunteer for new roles, promotions, or pay hikes outside the regular evaluation cycle.
Most Read
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BY PR NEWSWIRE