Tech On Me: The potential winners and losers of a Google break-up
With a possible break-up of the tech giant's businesses on the cards, we examine ...
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1 day ago
Tech On Me: The potential winners and losers of a Google break-up
With a possible break-up of the tech giant's businesses on the cards, we examine the potential winners and losers in the fight for the future of digital advertising.
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1 day ago
Top agencies abandon Campaign Brief amid growing ...
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
1 day ago
Landor: Tap branding as the key to corporate ...
Landor's APAC president Lulu Raghavan says one's brand can make up to a third of the total value of a company.
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1 day ago
IPG Mediabrands appointed as media AOR for ...
The agency will lead full-funnel media strategy for DuluxGroup's brands, with campaigns already live across Australia. This and more, in our weekly round-up of people moves and account wins.
1 day ago
Spikes Asia 2025: In conversation with Mandy Neo
Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.
1 day ago
40 Under 40 2024: Alison Costello, OMD
Costello's rare ability to simplify the world of data and technology for OMD’s clients and people is a testament to her rapid growth trajectory.
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2 days ago
The contentious future of ID bridging in digital ...
As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and fraud risk are mounting within the industry. Campaign explores.
1 day ago
Publicis Media dismisses dozens of US employees for ...
The job eliminations were focused in the French holding company’s media division.
The Information
2 days ago
PHD appoints Rohan Tambyrajah global chief ...
UK-based role reports to global CEO Guy Marks.
3 days ago
Havas net revenue declines by 0.5% in Q3 2024
Parent company Vivendi declined to provide the agency’s organic growth figure.
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2 days ago
DDB wins Grand Effie in Hong Kong
The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.
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3 days ago
The AI energy crisis: Who bears responsibility?
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
4 days ago
Double trouble for JD.com over stand-up comedian ...
Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.
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Oct 21, 2024
Are AR glasses really the future?
Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?
4 days ago
Campaign Agency of the Year Global Awards 2024: ...
Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
The CMO's MO
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Oct 10, 2024
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
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Sep 12, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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Aug 13, 2024
The CMO's MO: HSBC's Cheuk Shum on why he's going ...
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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Jul 10, 2024
The CMO's MO: Alice Au thinks the marketing funnel ...
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Agency Report Cards 2023
Aug 6, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
Mar 27, 2024
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
The Information
Mar 27, 2024
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
The Information
Mar 27, 2024
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
The Work
1 day ago
Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith
The digital experience was created by RGA UK.
1 day ago
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
3 days ago
Licence to thrill: Corvette races the Melbourne streets in new campaign
Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.
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Oct 21, 2024
Superloop wants to set Aussies free from slow internet
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Oct 18, 2024
Deliveroo simplifies dinner, one dollar at a time
Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
PROMOTED
Oct 17, 2024
The Rise of the Change Makers — responding to ...
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
PROMOTED
Oct 8, 2024
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
PROMOTED
Oct 7, 2024
How the right audience data can future-proof your ...
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
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PROMOTED
Oct 4, 2024
YouTube Works Awards Southeast Asia jury commend ...
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
Most Read
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BY PR NEWSWIRE