Leo Burnett takes AOY Jakarta by storm
Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency ...
5 hours ago
Leo Burnett takes AOY Jakarta by storm
Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.
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10 hours ago
Can retail media compensate for weaknesses in ...
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
6 hours ago
McCann, Famous Innovations lead the charge at South ...
Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
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12 hours ago
Woolley Marketing: An agency village can be the ...
Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.
1 day ago
Dentsu forecasts global 5.9% increase in adspend in ...
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
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1 day ago
'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
1 hour ago
Agency of the Year 2024 SEA winners: Indonesia, ...
Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.
11 hours ago
Adobe names new CMO
The former Intuit CMO will join Adobe to fill the role that has been vacant since February 2023.
10 hours ago
Havas Health expands footprint with Havas Life ...
The new agency brand will be led by business director Apichaya Hiranphoonyaphreeda.
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11 hours ago
Guardian Malaysia wants you to 'own your beautiful' ...
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
1 day ago
Agency of the Year 2024 winners: South Asia
Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
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1 day ago
Campaign expands into Germany, Austria and Switzerland
Launch of Campaign Germany follows Canadian expansion earlier this year.
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1 day ago
Jaguar's contentious rebrand finally gets its car ...
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
2 days ago
Chinese influencer Li Ziqi returns, sparking ...
Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.
2 days ago
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
Representation Matters
Nov 28, 2024
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.
Nov 6, 2024
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Oct 28, 2024
What will it take for female creatives to get the ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
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Oct 28, 2024
Top agencies abandon Campaign Brief amid growing ...
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
The Work
13 hours ago
New campaign shows why Filipino hospitality is above the ordinary
WATCH: BBDO Guerrero's festive spot for Philippine Airlines beautifully captures the essence of "alaga," the Filipino spirit of care and compassion.
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1 day ago
Shangri-La delivers enchanting film for the young and young-at-heart
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
Nov 29, 2024
Fairprice celebrates Christmas with gift wrappers that smell good enough to eat
Singapore's largest supermarket chain launches gift wrappers via tear-able billboards that are infused with a range of festive scents.
Nov 29, 2024
Hong Kong's unique spirit: A 'Never Normal' love letter to the city
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
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Nov 27, 2024
Will you let your children inherit a world without tigers?
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
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Dec 5, 2024
Living it Up: Forging Deep Connections Between ...
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
PROMOTED
1 day ago
Beyond Black Friday: How Asia’s biggest shopping ...
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
PROMOTED
Nov 29, 2024
Flexing the creative muscle: How marketers can ...
Creating multiple executions of high quality advertising has never been easier for brands on TikTok, thanks to Symphony, a generative AI powered product suite, and TikTok One — an aggregator that provides access to a wide range of creative partners.
PROMOTED
Nov 22, 2024
How to take the guesswork out of Ramadan marketing ...
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
PROMOTED
Nov 15, 2024
Campaign for social audio app Buz ropes in ...
A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to highlight its ability to facilitate connections.
Most Read
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BY PR NEWSWIRE