Leo Burnett takes AOY Jakarta by storm

Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency ...

Can retail media compensate for weaknesses in performance...

McCann, Famous Innovations lead the charge at South ...

Woolley Marketing: An agency village can be the dream ...

Dentsu forecasts global 5.9% increase in adspend in 2025

5 hours ago

Leo Burnett takes AOY Jakarta by storm

Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.

10 hours ago

Can retail media compensate for weaknesses in ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.

6 hours ago

McCann, Famous Innovations lead the charge at South ...

Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.

12 hours ago

Woolley Marketing: An agency village can be the ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.

1 day ago

Dentsu forecasts global 5.9% increase in adspend in ...

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

1 day ago

'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.

1 hour ago

Agency of the Year 2024 SEA winners: Indonesia, ...

Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.

11 hours ago

Adobe names new CMO

The former Intuit CMO will join Adobe to fill the role that has been vacant since February 2023.

10 hours ago

Havas Health expands footprint with Havas Life ...

The new agency brand will be led by business director Apichaya Hiranphoonyaphreeda.

11 hours ago

Guardian Malaysia wants you to 'own your beautiful' ...

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

1 day ago

Agency of the Year 2024 winners: South Asia

Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.

1 day ago

Campaign expands into Germany, Austria and Switzerland

Launch of Campaign Germany follows Canadian expansion earlier this year.

1 day ago

Jaguar's contentious rebrand finally gets its car ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

2 days ago

Chinese influencer Li Ziqi returns, sparking ...

Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.

2 days ago

Does your brand have the soul to succeed?

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.

Representation Matters

Nov 28, 2024

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

Nov 6, 2024

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Oct 28, 2024

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

Oct 28, 2024

Top agencies abandon Campaign Brief amid growing ...

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

The Work

13 hours ago

New campaign shows why Filipino hospitality is above the ordinary

WATCH: BBDO Guerrero's festive spot for Philippine Airlines beautifully captures the essence of "alaga," the Filipino spirit of care and compassion.

1 day ago

Shangri-La delivers enchanting film for the young and young-at-heart

The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.

Nov 29, 2024

Fairprice celebrates Christmas with gift wrappers that smell good enough to eat

Singapore's largest supermarket chain launches gift wrappers via tear-able billboards that are infused with a range of festive scents.

Nov 29, 2024

Hong Kong's unique spirit: A 'Never Normal' love letter to the city

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

Nov 27, 2024

Will you let your children inherit a world without tigers?

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Dec 5, 2024
InterContinental Singapore

Living it Up: Forging Deep Connections Between ...

An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.

Dec 10, 2024
The Ritz Carlton Millenia

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

Apr 10, 2025
Shanghai

Digital Media Awards 2025

Exciting news! The Digital Media Awards 2025 are now open for entries!

Apr 24, 2025
Hong Kong

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

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NEWS PROVIDED
BY PR NEWSWIRE