Nepotism in advertising: is who you know still more important than what you know?
From the recent viral trend of "nepo babies" to people getting jobs based on ...
From the recent viral trend of "nepo babies" to people getting jobs based on connections, just how pervasive is nepotism in advertising, and what, if anything, is the industry doing to tackle it?
As the US government ups cybersecurity defences against hacking and digital crimes, the Chinese budget shopping app Pinduoduo halted on Play Store for malware issues.
The former CEO of McCann Worldgroup China and Starbucks China CMO had already relocated to the US for family reasons.
The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.
The two agencies ranked top 5 globally in Warc's ranking of the most-awarded agencies for effectiveness. Their combined campaign, 'Not Just a Cadbury ad' finished 2nd overall.
"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.
The CEOs of top advertising holding groups in APAC respond to a recent Campaign column suggesting the region is losing importance for their global parent companies.
Wu joined the agency from Wunderman Thompson and left DDB after five months as China CEO.
With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.
The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.
A neuroscience study has shown how digital out of home enhances social media campaigns.
Australia is now the world’s 12th largest economy with just 0.3% of the global population. But a thriving digital (and DOOH) economy is about to face a new set of stricter data privacy laws. Performance Marketing World created a bluffer’s guide to the market.
The expansion gives Muck Rack users access to more than 600,000 global news sources.
As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
What's the most fitting question to ask? May as well have fun with Twitter’s frustrating new auto response.
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.
AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.
AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.
AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.
Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.
Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.
There's no need for fear of heights if you have good gear, says the outdoors company.
The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.
But AdNut wonders if Esperance Tourism really wants you to uninfluence or influence by uninfluencing?
Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.
Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.
As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.
The best global content from Campaign's unrivaled editorial network in eight key markets.
Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.
How to unlock the value of first-party data
A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem