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Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

Campaign explores how Singapore’s newest digital banking entrant is using bold ...

The Information

M&C Saatchi returns to organic revenue growth and ...

The Knowledge

Zenith rockets into top 10 in global media new-business ...

Mondelez’s senior SEA marketer joins Tata Consumer ...

Snap’s vision for the future rests on Spectacles

Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

16 hours ago

Shawn Lim

Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.

M&C Saatchi returns to organic revenue growth and improved profitability

The Information

8 hours ago

Ben Bold

M&C Saatchi returns to organic revenue growth and ...

First results under new group chief executive Zaid Al-Qassab.

Zenith rockets into top 10 in global media new-business league

The Knowledge

8 hours ago

Elena Lewis

Zenith rockets into top 10 in global media ...

Three agencies have now broken the $1 billion mark.

Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

20 hours ago

Gunjan Prasad

Mondelez’s senior SEA marketer joins Tata Consumer ...

After nearly 12 years at Mondelez, Indonesia-based Vikram Chandratrey moves to Tata Consumer Products in India. Mondelez hires ex-Unilever marketing head to lead regional efforts in Southeast Asia.

8 hours ago

Snap’s vision for the future rests on Spectacles

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.

How beauty and brands are evolving in the Ozempic era

18 hours ago

Tanya Malik

How beauty and brands are evolving in the Ozempic era

With beauty standards increasingly shaped by quick-fix solutions, Quantum's Tanya Malik questions whether brands are prepared for the profound shifts in consumer expectations, and how they'll adapt to this new reality.

17 hours ago

This week's industry people moves

Check out the latest new hires, promotions and shuffles along with new account wins in our weekly roundup.

Leo Burnett’s new Australia CEO embraces innovation, ethical AI, and absurdism

1 day ago

Nikita Mishra

Leo Burnett’s new Australia CEO embraces innovation,...

In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.

Asia-Pacific Power List 2024: Tatsuya Okamoto, Ajinomoto

17 hours ago

Staff Reporters

Asia-Pacific Power List 2024: Tatsuya Okamoto, ...

Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.

Asia-Pacific Power List 2024: Neil Trinidad, GCash

1 day ago

Staff Reporters

Asia-Pacific Power List 2024: Neil Trinidad, GCash

Trinidad is leading the rapid growth of the Philippines’ leading financial app and is advancing financial inclusion along the way.

80% of brands worried about agency use of gen AI, WFA survey finds

1 day ago

Alessandra Scotto di Santolo

80% of brands worried about agency use of gen AI, ...

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.

Should agencies ditch CVs when hiring creatives?

2 days ago

Matthew Keegan

Should agencies ditch CVs when hiring creatives?

By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?

Google introduces confidential matching for advertisers

3 days ago

Reem Makari

Google introduces confidential matching for advertisers

Using confidential computing technology, advertisers can now ensure complete data security and privacy.

How 'experience impact' is ushering in a new era of experiential marketing

Sep 13, 2024

Ben Taylor

How 'experience impact' is ushering in a new era of ...

Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.

Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement

The Knowledge

Sep 13, 2024

Alessandra Scotto di Santolo

Global agency groups H1 2024 report card: WPP and ...

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

The CMO's MO

Sep 12, 2024

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

Aug 13, 2024

Nikita Mishra

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

Nikita Mishra

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers

Jun 3, 2024

Staff Reporters

The CMO's MO: Southern Cross' Regan Savage on ...

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

Agency Report Cards 2023

Aug 6, 2024

Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

Trust Bank offers a chance to make your bad dreams come true

19 hours ago

Ad Nut

Trust Bank offers a chance to make your bad dreams come true

The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money.

Is it time to leave the fitness cult? Virgin Active thinks so

1 day ago

Staff Reporters

Is it time to leave the fitness cult? Virgin Active thinks so

The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.

Bella Ramsey uses Apple’s new AI features to escape awkward situations

23 hours ago

Eric Berger

Bella Ramsey uses Apple’s new AI features to escape awkward situations

The actress stars in three spots for the Hello Apple Intelligence campaign, which introduces the iPhone’s new enhanced AI features.

Sep 13, 2024

Charlotte Rawlings

Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic ...

Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.

Watch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign for Maybelline

1 day ago

Bailey Calfee

Watch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign ...

The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.