Behind Spotify's new SEA campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on ...

Purposeful creativity > meaningless awards

Tech news from Marriott, TikTok, Warner Bros, and more

APAC Edelman CEO Stephen Kehoe to depart

WPP acquires Australia-based martech agency Bower House ...

19 hours ago

Behind Spotify's new SEA campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

20 hours ago

Purposeful creativity > meaningless awards

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

20 hours ago

Tech news from Marriott, TikTok, Warner Bros, and more

Catch up on the week's adtech and media news.

20 hours ago

APAC Edelman CEO Stephen Kehoe to depart

Dave Samson, who is vice chairman of corporate affairs, will serve as interim CEO of Edelman APAC. Catch up on this development and other people moves and business wins for the week.

1 day ago

WPP acquires Australia-based martech agency Bower ...

Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.

3 days ago

Asia-Pacific Power List 2022: Meet the region's 50 most influential marketers

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

1 day ago

Creative Minds: Virtue’s Nuno Dores loves hardcore ...

The associate creative director at Virtue on wild memories in Portugal, a huge rebranding he worked on for Korean Air, and advice he would give his younger self.

1 day ago

AI-driven synthetic media: Too real for comfort?

Companies are creating evermore realistic virtual humans—but experts in the region tell us if brands and consumers are ready to embrace this level of fake. We also explore the ethical and regulatory considerations.

1 day ago

FleishmanHillard’s head of influence fuels outrage ...

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

1 day ago

Mediabrands, R&CPMK launch tool to integrate brands ...

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

1 day ago

Ogilvy PR ups Rahul Titus to new global role

Agency has promoted UK and EMEA head of influence to the new role of global head of influence.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.

1 day ago

Mindshare China extends eight-year pact with ...

The agency will continue to provide media planning and buying services for the beverages business. Plus, PHD gets a new MD in Malaysia.

2 days ago

Cannes Lions 2022: Despite India’s outperformance, ...

Creative leaders reflect on why usually-strong markets such as Japan, New Zealand, Australia and Thailand underwhelmed this year.

2 days ago

Golin ups Jeff Beringer to president of global ...

The position is newly created and will focus on innovation for the agency's clients.

Agency Report Cards

May 18, 2022

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

May 17, 2022

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

People to watch

3 days ago

Asia-Pacific Power List 2022: Meet the region's 50 ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Jun 22, 2022

Tech MVP 2022: Presenting the Most Valuable ...

A jury of tech leaders has named five individuals as Most Valuable Professionals in technology in Asia-Pacific.

Jan 27, 2022

Presenting the 2022 Women to Watch Greater China

Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.

Nov 10, 2021

40 Under 40 2021: Proven leaders with ample ...

Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.

The Work

1 day ago

Sea shanty songs with a sobering stance

UNHCR and BMF show that you can collaborate with a TikTok star while shedding light on a modern tragedy.

1 day ago

Indian athlete Dutee Chand and girlfriend wear their Senco Gold & Diamonds with ...

A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.

2 days ago

India's TTK Healthcare encourages people to toy around with their sexuality

#ThePleasureIsAllYours makes people aware about the launch of its D2C sexual pleasure esuperstore called Love Depot.

3 days ago

TVNZ says its content is so good you'll forget where you are

In a new campaign by Dentsu, characters land themselves in unfortunate positions at the ‘fault’ of the broadcast network.

4 days ago

Will you listen to stock market advice from a rapper?

That's what Anand Rathi, a financial services firm in India hopes with this quirky campaign, starring its own leaders.

Focus

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Demystify the art of advertising with TikTok

Campaign Asia and TikTok for Business bring you Test with TikTok, a new content series designed to help brands and agencies across Southeast Asia get to grips with how to best employ TikTok for Business in developing their growth strategies on the platform.

Strategies for brand building and customer acquisition

This hub is a collection of exclusive insights for marketing leaders, brought to you by Nielsen and Campaign Asia. Below, you'll find in-depth analysis of key themes from Nielsen's 2022 Global Annual Marketing Report, along with more insights that will guide you in your marketing strategy for 2022.

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Events

Sep 6, 2022
Asia-Pacific

Best Places To Work Asia-Pacific 2022

Celebrate all agencies and brands' in-house departments in APAC with outstanding achievements in improving workplace cultures

Sep 30, 2022
Winner announcement date to be announced

APAC Network Agency of the Year Awards 2022

APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!

Sep 30, 2022
Winner announcement date to be announced

Japan/Korea Agency of the Year Awards 2022

APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!

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