How did we get here? Merlee Jayme on sexual harassment in the industry

Dentsu International's APAC creative leader has been a prominent voice on ...

APAC consumers increasingly concerned about purpose-washi...

How Omnicom won Mercedes: ‘holistic marketing’ and ...

Wavemaker appoints global investment and HR chiefs to ...

Watch the thrilling tale of Lego's 'Damp Knight'

3 hours ago

How did we get here? Merlee Jayme on sexual harassment in the industry

Dentsu International's APAC creative leader has been a prominent voice on harassment within the industry for several years. She is “pissed” that it allegedly slipped through the cracks at her own agency. Now she wants to see action.

6 hours ago

APAC consumers increasingly concerned about ...

Consumers in the region are expressing scepticism about brands promoting their purpose-driven agendas to sell products, according to WE’s new study.

15 hours ago

How Omnicom won Mercedes: ‘holistic marketing’ and ...

Florian Adamski, chief executive of OMD, talked to Campaign.

15 hours ago

Wavemaker appoints global investment and HR chiefs ...

CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer.

4 hours ago

Watch the thrilling tale of Lego's 'Damp Knight'

Whether by slingshot, rubber duck, or Mandalorian-style jetpack, our armour-clad hero is determined to get across a lake in this new global spot from Lego. But why?

6 hours ago

40 Under 40: Early-bird rates end tomorrow

Nominate yourself or a rising star you know for 40 Under 40 2021. The early-bird deadline is tomorrow night. (The regular deadline is October 1, and the final deadline is October 8.)

14 hours ago

Brand mascots will send your profits and emotional ...

Brand mascots and characters can increase profit and emotional connection with customers by up to 41%.

4 hours ago

Reprise Commerce gets a global president; Slik ...

Reprise has appointed Glen Conybeare (pictured) to scale its 500-person ecommerce unit, which onboarded 20 new clients in the first half of 2021. Meanwhile Sydney-based independent creative agency Slik has made four hires across management, creative and production.

5 hours ago

Women to Watch 2021: Sophie Asker, GCI Health

Asker has dedicated her career to healthcare communications, building specialist expertise that has resulted in substantial growth for GCI Health—all while nurturing staff.

1 day ago

Spikes Asia announces Jenny Lau as new events director

Spikes Asia Awards will open for entries in October 2021 with the virtual event taking place in March 2022.

3 days ago

Australians swap travel for a trip to the supermarket

Campaign's exclusive ranking of Australia's top local brands shows consumer support has shifted to businesses which delivered on essential needs—from groceries to banking, internet connectivity to search. Google becomes only international brand in the top 10.

1 day ago

Why China’s war on celebrities could actually ...

Beijing's ongoing crackdown on celebrity and fan culture has seen brands searching for ambassadors who are less likely to attract controversy, such as subject matter experts, athletes, and mature influencers.

1 day ago

Covid changed news consumption habits of business ...

A BBC study shows that leaders in Hong Kong, Singapore and Australia have become increasingly conscious about trustworthiness and misinformation when sharing news.

1 day ago

The newest marcomms products and partnerships

New collaborations from Shopee, Futu SG, Tabool and Xiaomi, plus product news from Oracle, Quancast, MoEngage, YouTrip and much more.

2 days ago

Marketing stunts: APAC's strangest (and stupidest) ...

Clowns. A bear. A subway-riding cat. A giant pineapple. A giant tissue pack. A bunch of small coffins. People with big pills on their heads. What do all these things have in common? They all feature in this historical collection of strange and/or ill-advised on-the-ground promotional stunts by APAC brands.

Asia's Top 1000 Brands 2021

3 days ago

Eating ice cream in an Airbnb: Australia's top 100 ...

Magnum, Airbnb and electronics giant Hitachi rocket up more than 100 places in our ranking of Australia's favourite brands, a list that branding experts say displays a mixture of innovation and dependability.

3 days ago

Australians swap travel for a trip to the supermarket

Campaign's exclusive ranking of Australia's top local brands shows consumer support has shifted to businesses which delivered on essential needs—from groceries to banking, internet connectivity to search. Google becomes only international brand in the top 10.

Sep 16, 2021

Top 10: Asia's favourite car brands

A car is the most expensive consumer good many people will ever buy. But cars are also a source of fantasy—both for those who can't afford one at all and for those who would like to upgrade. See which auto brands Asia admires most in this special report.

Sep 13, 2021

‘Nesting consumption’ gives Japan’s legacy home ...

Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.

People to watch

Sep 2, 2021

Women to Watch 2021: Celebrating the torchbearers ...

Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.

Jun 17, 2021

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

May 21, 2021

Tech MVP 2021: Presenting the Most Valuable ...

A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.

Feb 3, 2021

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

The Work

14 hours ago

Dole uses trash to fight hunger, support waste reduction

The brand's new campaign sheds light on food waste statistics.

3 days ago

HP redoes a Backstreet Boys hit to target millennial parents

A UK campaign for the company's ink and toner service spoofs “Everybody (Backstreet’s Back)” with the song “Back-to-School, Alright!”

Sep 16, 2021

Spokes-animals give China environmental advice

A campaign celebrating the fifth anniversary of Alipay's Ant Forest game has captured attention in China with a series of videos in which animals model 'green' behaviours.

Sep 16, 2021

Coke tries a new recipe, in its bottles and in its ads

A global campaign landing in Australia introduces Coca-Cola's new no-sugar recipe, its more coherent branding and an unusual but welcome new direction in its advertising.

Sep 16, 2021

Daniel Craig likens Bond film delay to waiting for a cold Heineken in new ad

Actor teases James Bond fans with a Heineken ad that compares waiting for No Time to Die to finally sipping a quenching cold beer.

Focus

Fast Forward Discovery Commerce

Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Events

Sep 28, 2021
Virtual

Digital Marketing Workshop Series: Digital ...

A two-day masterclass to fast track your digital marketing and media knowledge.

Nov 18, 2021
Virtual

Game Changers 2021

Asia-Pacific's high-level event that looks into the unmissable opportunities and tricky challenges of Esports and gaming marketing.

Dec 10, 2021
Virtual

APAC Network Agency of the Year Awards 2021

APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!

Dec 10, 2021
Virtual

Greater China Agency of the Year Awards 2021

APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!

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