From loud and proud to lost and quiet? The 'confused adolescence' of Pride 2025
As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a ...
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4 hours ago
From loud and proud to lost and quiet? The 'confused adolescence' of Pride 2025
As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.
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3 hours ago
Japan FTC hits Dentsu, others with 3.3 billion yen ...
Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.
5 hours ago
Microsoft AI CEO: Bigger organisations are ...
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
4 hours ago
Initiative Australia retains IAG’s media AOR, names ...
Initiative Australia has announced a new senior leadership team for its IAG account, with Luke Carmichael joining as managing partner and Elle Galipienzo promoted to group business director.
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1 day ago
Omnicom’s $13.5 billion Interpublic deal approved ...
The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.
2 days ago
How a Chinese gold brand is glittering from the 618 shopping spree
Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.
The Information
1 day ago
Agency Report Card 2024: UM
UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape?
Jun 20, 2025
John Wren on his vision for a bigger, better Omnicom
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
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4 days ago
'Looking for the first domino': Titanium jury ...
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
Jun 16, 2025
Cannes Lions 2025: APAC winners
The region nets 118 awards, including 8 Grand Prix and a Titanium.
1 day ago
Why adland pros are becoming creators themselves
As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.
1 day ago
Why Chinese youth bet on pets and plushies as their ...
With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
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2 days ago
Uber launches 'Ride Offers' letting brands pay for ...
As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.
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Jun 18, 2025
Cannes 2025 wraps up: The bubble held, so did the work
The world felt heavier this year... AI panic, shrinking budgets and everything in between. But through all the noise, the best work still managed to cut through with clarity, heart and relevance.
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Jun 20, 2025
'Creativity is under duress': David Droga as he ...
“David’s fast. But I’m faster,” says incoming CEO of Accenture Song Ndidi Oteh, promising speed, talent, and integration.
Agency Report Cards 2024
The Information
1 day ago
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
The Information
1 day ago
Agency Report Card 2024: UM
UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape?
The Information
2 days ago
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
The Information
Jun 20, 2025
Agency Report Card 2024: Publicis Creative
Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
Market Shake-ups
May 30, 2025
Mindshare, EssenceMediacom China chiefs exit
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
May 22, 2025
GroupM tells staff about redundancies as restructure...
Employees being informed this week about roles at risk of redundancy.
May 19, 2025
Why has GroupM lost its way for so long? The buck ...
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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May 14, 2025
GroupM restructures across Asia, Indonesia ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
The Work
Jun 18, 2025
Cannes Lions 2025: See all of the Grand Prix winning work this year
Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.
1 day ago
Squarespace courts Aussie and Kiwi trades with 'shear' nostalgia
The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
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Jun 19, 2025
PropertyGuru’s ‘Everyone Welcome’ campaign tackles rental discrimination in Singapore
PropertyGuru’s latest campaign and filter aim to create a rental market where everyone feels accepted, regardless of race, gender, sexual orientation, or religion.
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Jun 17, 2025
Hong Kong’s harbourfront gets ballsy to break men’s health taboos
Men's health clinic, Noah, and BBH Singapore team up to tackle men’s health with what looks like a pair of giant inflatable balls.
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Jun 13, 2025
Apple Watch’s heart story strikes a chord in Japan
Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
Focus
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Indies as one
The world's top independent agencies
Unlocking China Opportunities
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Getting real How eos became Gen Z’s most-loved ...
Behind the scenes of the most effective marketing campaign in the world
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
Jun 10, 2025
Microsoft at 50: How the tech giant is reimagining ...
As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.
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PROMOTED
Jun 5, 2025
Confessions of a CMO: Global-regional trends ...
Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
PROMOTED
May 28, 2025
Where to draw the line with AI: Lessons from Yahoo, ...
In a fast-evolving AI landscape, marketers from Yahoo, Geox and UNI China share where they push forward—and where they push back.
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PROMOTED
May 28, 2025
How Harbin Beer rewrote the rules of product placement
Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
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BY PR NEWSWIRE