Sweetshop China has produced two films and a print campaign for Hair Recipe, a Procter & Gamble brand inspired by super foods.
The brand claims to use a "proprietary method co-created with Japanese nutritionists" to craft its products, and it's this process that's depicted in the two films.
The videos begin with shots of a Japanese Zen garden, and the camera movement throughout the films is designed to flow like a stream of water, according to Sweetshop. The film was shot in a studio in Shanghai, and the woman in the films is a real-life chef.
Ad Nut has always found food-based haircare products potentially confusing, and there have been a few unfortunate tasting incidents.
Client: P&G China
Brand: Hair Recipe
Creative Director / Head of Design: Kris Duanmu
P&G Head of Production: Dalbag Khaira
Hair Recipe Senior Brand Manager: Karen Ai
Brand Director: Fish Yu
Production Company: Sweetshop Shanghai
Director: Duanmu / 立山而木
Director of Photography: Muchen / 牧尘
Managing Director & Executive Producer: Laura Geagea
Senior Producer: Catherine Law
Producer: Anson Gil Mercado
Photography team: LMADP (上海乐弥广告设计制作有限公司）
Photography team producer: Lele Liang
Line Producer: Ryan Li
Art Director: Julius Mak
Wardrobe Stylist: Sharon Chiu
Main Talent: DangDang
Offline Editor: Anais Siab
Post Production: Digital Domain, Shanghai
Post Producer: Alexei Golob, Digital Domain
Colourist: Simon Astbury, Digital Domain
Online Aritst: Jiawei Chen
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