Entitled 'Blur or Not - Alertness Experiment 2', the 45-second TVC features an experiment carried out in a Singapore mall that demonstrates a general lack of alertness among people going about their everyday activities. Cerebos aims to show viewers that Brand's Essence of Chicken can help improve alertness if taken on a daily basis.
The title of the campaign refers to the Singaporean expression of having a blur’ moment, when they might not be...
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