Rhandell Rubio
Sep 23, 2011

Y&R's latest 'change blindness' TVC for Brand's

SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.

SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.

Entitled 'Blur or Not - Alertness Experiment 2', the 45-second TVC features an experiment carried out in a Singapore mall that demonstrates a general lack of alertness among people going about their everyday activities. Cerebos aims to show viewers that Brand's Essence of Chicken can help improve alertness if taken on a daily basis.

The title of the campaign refers to the Singaporean expression of having a blur’ moment, when they might not be...

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