Adrian Peter Tse
Mar 15, 2016

You're doing it wrong: 4 content marketing pitfalls

MEDIA360 TALKS SERIES: 'Content marketing' is a grossly overused term, perhaps because marketers are not discriminating enough about what good, relevant content is for their target audiences.

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

In this video, senior brand and agency leaders from Asia-Pacific and the UK share what they see as 4 key content-marketing pitfalls:

1.  You're not discriminating enough
0:24 Lindsay Pattison, CEO, Worldwide, Maxus, UK

2. You start a conversation, then stop 
1:10 Mike Amour, President, Starcom MediaVest Group, Asia-Pacific

3. You're not doing snack bite content
1:55 Adrian Toy, regional marketing director, Puma, Asia-Pacific

4. You're not looking at what people actually want
2:30 Nick Waters, CEO, Dentsu Aegis Network, Asia-Pacific

 


See all Media360Summit coverage


 

You might also like these Campaign Asia-Pacific videos:

 

 

 

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