Adrian Peter Tse
Mar 15, 2016

You're doing it wrong: 4 content marketing pitfalls

MEDIA360 TALKS SERIES: 'Content marketing' is a grossly overused term, perhaps because marketers are not discriminating enough about what good, relevant content is for their target audiences.

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

In this video, senior brand and agency leaders from Asia-Pacific and the UK share what they see as 4 key content-marketing pitfalls:

1.  You're not discriminating enough
0:24 Lindsay Pattison, CEO, Worldwide, Maxus, UK

2. You start a conversation, then stop 
1:10 Mike Amour, President, Starcom MediaVest Group, Asia-Pacific

3. You're not doing snack bite content
1:55 Adrian Toy, regional marketing director, Puma, Asia-Pacific

4. You're not looking at what people actually want
2:30 Nick Waters, CEO, Dentsu Aegis Network, Asia-Pacific

 


See all Media360Summit coverage


 

You might also like these Campaign Asia-Pacific videos:

 

 

 

Related Articles

Just Published

16 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

16 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

16 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

17 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.