A massive recall of airbags made by Takata means as many as two in seven vehicles built in Australia from 1999 onwards have airbags that could injure or kill their drivers and passengers.
The above film by the Monkeys for the Federal Chamber of Automotive Industries (FCAI) aims to instill a little fear. ‘Don’t die wondering’, it urges, over an inspired soundtrack choice Ad Nut is sure you'll recognise.
Then, rather than leaving that call to action just hanging there, the campaign leads to a website, built by Accenture Interactive, that lets drivers easily ascertain whether their car has the particular airbags that have been shown to sometimes explode without warning, sending shrapnel into vehicle occupants.
The campaign launched this week and is running across broadcast, radio, press, digital and FCAI-owned social channels.
Ad Nut, like all of squirrelkind, is used to thinking of automobiles as death machines. But it may be more difficult to get humans to think that way. So it's good that this PSA is effective at stoking fear, and then alleviating it. The repairs are free, of course, so Ad Nut urges Aussie friends (and friends everywhere, for that matter, since Takata sold its products worldwide) to find out whether their cars qualify.
Communications Manager: Peter Brewer
The Monkeys Melbourne
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Head of Production: Romanca Mundrea
Executive Creative Director: Grant Rutherford
Group Content Director: Jaimee Kerr
Content Director: Navin Arunasalam
Planning Director: Gareth Evans
Producer: Pip Heming
Art Director: Joseph Sibley
Copywriter: Hugh Gurney
Content Manager: Casey Nguyen
Digital Designer: Jess Ramsey
Designer: Renee Luri
Managing Director: Martyn Toney
Architect: Suhel Anwar
Scrum Master: Madeleine Muscat
Creative Technologist: Lakruwan Pemasiri
Lead Full Stack Developer: Lead Full Stack Developer
Devops Engineer: Leezl Gonzales
Analytics Lead: Geetu Mehta
Exec Producer: Edward Pontifex
Director: Joel Harmsworth
Producer: Llew Griffith
Offline: The Editors
VFX and online: Blockhead
Music & Sound: Song Zu
Music Supervision: Ramesh Sathiah
Music Arrangement: Song Zu, Nathan Cavaleri
Sound Designer: Simon Kane & Abigail Sie
Senior Producer: Lesley Chambers
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