Ad Nut
Sep 26, 2016

You'll laugh when you see why these people are so emotional

Thailand's Bar-B-Q Plaza introduces a new item, melodramatically.

Ad Nut finds that this ad from Thailand's Bar-B-Q Plaza not only makes fun of overly dramatic Thai ads but also does a good job showing the benefits of a new grill pan designed for use in the brand's restaurants.

This is certainly a better campaign than a past effort that was too manipulative for Ad Nut's taste (see Restaurant chain serves heaping helpings of guilt for Thai mother's day) and it's probably better than another ad that, although well intentioned, associated the brand with dog food

The video above has more than 2.5 million views, and there's also a more straightforward pan-benefit clip that has nearly 750,000.


Client: Bar-B-Q Plaza (Food Passion Co. Ltd.)
Executive Vice President: Boonyanuch Boonbumrungsub
Snr Corporate and Marketing Communication Manager: Mayuree Chitakorn
Snr Marketing & Promotion Manager: Rath Trakulthai
Public Relation Manager: Pannadda Ritthiruengdej
Marketing and promotion manager: Chanya Plengkum
Assist corporate and Marketing Communication Manager: Leela Prayoonpoakarach
Assist public relation manager: Thapapath Charoenphol

Agency: GREYnJ United
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Creative Teams: Matthana Saetiaw, Arnon Kantawang, Worrawan Chailert, Ratanaparn Songsermsawad, Nattakit Satitviboon
Managing Director: Kanaporn Hutcheson
Client Service Director: Konthamas Ratanasuvan
Account Service Team: Nattabhat Jumpathong, Kodchakorn Walaphon
Digital Media Director: Pojanee Sowantip
Social Team: Chalinee Songsroi, Chaiwat Mahapeerangkool
Planner: Jongkoch Dusittanakarin
Agency Producer: Kanoksak Kanchanachutha, Kidthunsamur Thongdang
Traffic Manager: Warangkana Naksakul

Production: Phenomena
Director: Thanonchai Sornsrivichai
Producer: Panida Ngamsompong
DOP: Tweesak Kumphati
Editing Company: Edittide co,ltd
Editor: Songsak Visittipackdeekun
Colorist: Sarayouth Phuksawattanachai
VFX Artist: Parson Thirawat
Sound Studio: Cinedigital Co.,Ltd.
Sound Designer: Chumpol Sepsawasdi
Music Composer: Terdsak Janpan

Production: Songmue Production
Director: Nunthapun Swangdee
Producer: Nutruepong Rungniwesn
DOP: Vikran kanjananon
Editing Company: HITT N RUNN CO.,LTD
Editor: Kotchakit Sittikornsak
Sound Studio: Mixi Sound Studio Co.,Ltd.
Sound Engineer: Somnuk LOisawai
Music Composer: Jakkrit Songjalearn
Post Production: Bunker cg post co. ltd
VFX Artist: Teerasak Phovijit

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