Matthew Miller
Apr 14, 2014

You know it's bad when dogs are commenting on your bathroom habits

KOREA - Ever wonder why dogs tend to tear up toilet paper rolls? According to a new campaign for a Kleenex-made flushable wipe, they're desperately trying to send their owners a message about bathroom hygiene.

To approach the sensitive topic, Kleenex and its agency, Innored, decided to use a triple-strong combination of humour, cute animals and popular music to promote the company's MyBidet, a flushable wipe.

As dogs have a far more powerful sense of smell than humans, they would be the most likely to suffer from their owner's "stink caused by careless wipe", as a press release delicately puts it. The resulting video, a send-up of a hit song called 'Do you know', took three days of filming using high-speed cameras to capture the expressions of 30 different dogs.  

The 'Song of sad dogs' naturally has a happy ending for the canines, who manage to introduce their owners to the MyBidet product.



Creative Director: Min Seo
Art Director: SM Park
Copywriter: TJ Yun
Account Manager: MJ Choi

Related Articles

Just Published

11 minutes ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

23 minutes ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

7 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

7 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.