Running both on- and offline, Youreka aims to close the gap between Yahoo and the general public. The online treasure hunt in Singapore coincides with Yahoo’s global campaign focusing on ‘You’, the consumers.
Coloured tickets are imbedded across Yahoo related sites such as Messenger, Mail and News, among others. Each colour represents certain prizes, which will be offered in phases until November. Youreka will provide hints on where these tickets are online. Special purple tickets will be hidden in selected redemption locations in Singapore, giving participants the chance to win limited edition rewards. Yahoo is partnering with Adidas, BlackBerry, Singapore Flyer, and Cathay Cineleisure on this occasion.
Youreka is also looking to connect on a more personal level aside from promoting Yahoo and the game. Downloadable goodies and online games are incorporated into the microsite. Yahoo has also paired with graphic design artists across Southeast Asia and created a platform for them to share their work. The general public can also get in touch with these artists through the platform.
Credits:
Project YOUREKA!
Client Yahoo Singapore
Creative agency OgilvyOne Worldwide, Singapore
Art directors Mark Taylor, Jared Kang, Diana Tang
Copywriter Mike Sutcliffe, Grace Tan
Planners Kacy Wong and Heather Cheong
Media agency NEO@Ogilvy, Singapore
Production company Redworks Singapore
Director of photography Groovy Studio
Editor & re-toucher Chua Che Wei
Exposure Online
Coloured tickets are imbedded across Yahoo related sites such as Messenger, Mail and News, among others. Each colour represents certain prizes, which will be offered in phases until November. Youreka will provide hints on where these tickets are online. Special purple tickets will be hidden in selected redemption locations in Singapore, giving participants the chance to win limited edition rewards. Yahoo is partnering with Adidas, BlackBerry, Singapore Flyer, and Cathay Cineleisure on this occasion.
Youreka is also looking to connect on a more personal level aside from promoting Yahoo and the game. Downloadable goodies and online games are incorporated into the microsite. Yahoo has also paired with graphic design artists across Southeast Asia and created a platform for them to share their work. The general public can also get in touch with these artists through the platform.
Credits:
Project YOUREKA!
Client Yahoo Singapore
Creative agency OgilvyOne Worldwide, Singapore
Art directors Mark Taylor, Jared Kang, Diana Tang
Copywriter Mike Sutcliffe, Grace Tan
Planners Kacy Wong and Heather Cheong
Media agency NEO@Ogilvy, Singapore
Production company Redworks Singapore
Director of photography Groovy Studio
Editor & re-toucher Chua Che Wei
Exposure Online
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