Ad Nut
Jul 13, 2016

Yahoo Japan wages manic, technicolor war on 'text neck'

From Japan: 'Smart stretch 360', for Yahoo Japan by Hakuhodo Kettle

(Note: View the video above using the YouTube smartphone app in order to enjoy the full experience.)

Ad Nut, for one, is happy to live in...

...A world where a disembodied head with a yellow mustache and fluffy pom-pons on his head cavorts around a pink-infused, rainbow-covered cloudscape—complete with a line of tourquoise-garbed dancers—shouting at viewers (in a friendly but nonetheless quite demanding way) to "Look at meeeeeee" and "Streeeeetch".

...A world where the above is all in the name of avoiding a stiff 'text neck' and is brought to us by a major brand-name internet company as part of a 20th-anniversary celebration.

A world where nearly 400,000 people have at least watched the video, if not actually done the exercises as intended.

...A world where the press release for the above reads in part:

The video will guide you with encouraging phrases such as “Nice stretch!” and “Good job!”, and a sexy blonde woman will replace the instructor as you are drawn into this energetic environment. Before you know it, the stretching will be finished in just about two minutes overall. This is a fun and impactful video, but it offers serious stretching under expert direction. Supervising director Yoshihito Nagahata [assistant professor in the Teikyo University Faculty of Medical Technology and director of the Japan Stretching Association] will also take the place of the instructor for a brief moment on screen, so please pay attention!

...A world where there is really such a thing as the "Japan Stretching Association".

Truly we live in an age of wonders. 

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East


Related Articles

Just Published

35 minutes ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

47 minutes ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

7 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

8 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.