Reebok has teamed up with China’s “hunkiest grandpa, 81-year-old Wang Deshun, while also leveraging the influence of two other local brand ambassadors actress Yuan Shanshan and actor Wu Lei. Both of them star alongside Wang in Reebok’s Be More Human’ China campaign see above, launched earlier this monthalso its first-ever TVC in the market.
The campaign represents the brand's bold new drive to associate itself more with pull-up bars, kettlebells and...
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