Adrian Peter Tse
Oct 8, 2015

Why APAC marketers should note Google's first Vietnam ad

The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message about how mobile interaction is evolving in many Asian nations.

The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message about how mobile interaction is evolving in many Asian nations.

Google launched in Vietnam 12 years ago. But it wasn’t until last week that the tech giant ran its first ad campaign in a country where mobile and voice search now characterise a new generation of users. 

According to Google, its campaign, “The Scooterist”, comes at a time when smartphone adoption in Vietnam has jumped from 36 per cent last year to 55 per cent this year. Mobile is also at the heart...

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