Staff Reporters
Mar 13, 2014

When to call a media pitch, and when not to: GSK's Sameer Singh

In this video interview conducted at the recent Media360Asia summit in Hong Kong, Sameer Singh, VP and head of global media, GlaxoSmithKline, talks about when it's appropriate to hold a media pitch, how he assesses an agency's value and the complexity of navigating the dynamic programmatic market.

wide player in 16:9 format. Used on article page for Campaign.

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Singh who participated in a panel discussion about the ins and outs of pitching during the Media360Asia conference (see the March issue for details), sat down with Campaign Asia-Pacific afterwards to talk about the situations where he believes it's appropriate for a brand to call a pitch. A lack of internal ideas is not one of them.

In addition, Singh explains how he assesses media agencies and discusses the challenge brands face as they build more programmatic buying into their media strategies.

Look for more video interviews from Media360Asia over the next few weeks.

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