Ad Nut
Aug 11, 2016

When 'Just do it' turns to 'Please don't do that!'

Nike and W+K make fun of their advertising legacy in this uproarious spot, which has a remarkable performance by actor Oscar Isaac as narrator.

This very funny US ad played during the opening ceremonies from Rio, but in case you missed it, it's worth a watch to see Nike and Wieden+Kennedy poke fun at the very form of inspiring sports advertising they pioneered.

A followup to this earlier ad, it features a narrator (actor Oscar Isaac) who becomes increasingly exasperated as the spot continues past its natural end point while a collection of athletes (both famous ones and the no-name variety) take 'Just do it' "way...too....far".  

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