Analysis Marketing Media
Adrian Peter Tse
Mar 9, 2016

What's the future of marketing for brands and media agencies?

MEDIA360 TALKS SERIES: Technology and talent will change the way brands and agencies work together. But so will the global economy and the issue of accountability. What do top brand marketers and media executives see for the future of media and marketing?

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

In this video, senior brand marketing and media agency leaders from Asia-Pacific, the UK and the US share what they see for the future of the industry. Featured in the video:

  • Mike Amour, President, Starcom MediaVest Group, Asia-Pacific
  • Adrian Toy, regional marketing director, Puma, Asia-Pacific
  • Michael Kassan, Chairman and CEO of MediaLink, US
  • Lindsay Pattison, CEO, Worldwide, Maxus, UK
  • Seraphina Wong, executive director, communications and branding, UBS AG, Hong Kong
  • Sanjeeb Chaudhuri, Global chief marketing officer and regional head, Standard Chartered, East Asia
  • Rahul Welde, vice-president, media, Unilever, Asia, Africa, Middle East, Turkey and Russia

 

See all Media360Summit coverage

 

You might also like these Campaign Asia-Pacific videos:

 

 

 

Source:
Campaign Asia-Pacific

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