Ad Nut
Feb 12, 2018

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From the US: 'Interrupt-a-Palooza', for Geico by The Martin Agency.

How many advertisers can boast that people actually subscribe to their advertisements on YouTube? Precious few. So it's impressive that nearly 900,000 people (and at least one squirrel) follow US auto insurer Geico on the video platform.

Speaking from experience, you could spend many, many hours watching the extremely diverse range of work the brand puts out. Starting with its famous Geico gecko, the brand has always had an enjoyable penchant for absurdity. For example, Ad Nut beseeches you to check out 'Manatee shirts' and 'Triangle solo', two recent installments in the 'Surprising' series.

But we're not here to talk about that. We're here to talk about the new 'Interrupt-a-Palooza' series, which you can see in the video window above. Ad Nut has pointed out before that the company and its creative partner, The Martin Agency, have worked hard to solve the quandary of preroll ads, where you have to interrupt people and make them watch an ad when all they want to do is watch whatever video they've actually clicked on.

The answer this time: More interruptions. Brilliant stuff. Ad Nut particularly recommends 'A day to remember' (which comes up fourth in the playlist). If you let the playlist play on, you'll even find some amusing behind-the-scenes clips.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first (and included the creative credits).

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

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