Please see all our earlier coverage of China Innovation below:
 'Be quick, or be dead': 5 innovation commandments for China The five imperatives for brands for commercial success in the Chinese market: Be quick, or be dead; Make it easy, or get passed over; Close the gap, or lose the lead; Kill your assumptions, or risk business; Get tough on your supply chain, or be cannibalised. |
Our deep-dive into the state of inventiveness in China found the industry is now far more interested in using technology to build connections with consumers than advancement in technology itself. |
Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation, as the days of “coming to China with a shotgun-full brands” and a model based on “if you sell it they will come” are over. |
Demand for personal and real-name user data in China has long outstripped its availability, so the industry has evolved unique methods of coping as the BAT have risen to dominate the landscape as consumer data providers. |
China has taken to the Internet of Things with gusto and by some accounts is leading the field. The government's smart cities and machine-to-machine connections are already bigger than in the US. |
One major, and less-spoken-of, difference is how business relationships contribute to the unique nature of programmatic buying in the market. Limited data exchange and the lack of neutrality also delays ‘good innovation’. |
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