Adrian Peter Tse
Mar 22, 2016

Watch: What would the ad industry be like without award shows?

HONG KONG - In January, Amir Kassaei, DDB's chief creative officer blew up the world of advertising with his comments about advertising award shows. We spoke to David Sable, Y&R's global CEO, about the same topic.

Campaign Asia-Pacific met with Sable during a recent visit to Hong Kong. In this video, he answers three questions:

  • 0:30 What would the ad industry be like without award shows?
  • 1:25 What's the best thing about award shows?
  • 2:00 Could award shows be more effective?

 


You might also like:

The end of false recognitions: why DDB is stepping back from award shows

 

 

Related Articles

Just Published

19 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

19 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

19 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

20 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.