Adrian Peter Tse
Mar 22, 2016

Watch: What would the ad industry be like without award shows?

HONG KONG - In January, Amir Kassaei, DDB's chief creative officer blew up the world of advertising with his comments about advertising award shows. We spoke to David Sable, Y&R's global CEO, about the same topic.

Campaign Asia-Pacific met with Sable during a recent visit to Hong Kong. In this video, he answers three questions:

  • 0:30 What would the ad industry be like without award shows?
  • 1:25 What's the best thing about award shows?
  • 2:00 Could award shows be more effective?

 


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The end of false recognitions: why DDB is stepping back from award shows

 

 

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