Adrian Peter Tse
Nov 13, 2015

Watch: Top 10 jargon words in financial marketing and beyond

HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.

In this video, a few brave marketers that attended Campaign's recent Financial Services Marketing forum in Hong Kong share their favourite and most endearing buzzwords.

The Financial-Services Marketing forum took place last Thursday (5 November) in Hong Kong. For more, please see our highlights wrapup, coverage of a special roundtable held at lunchtime and a photo gallery from the event:

8 things financial-service marketers need to start innovating
Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.
5 headache-inducing problems for financial marketers
Senior financial marketers are fully aware of what makes great content for their target audiences, but the hurdles they have to overcome include multi-market regulations, resources and stakeholder buy-in.
Photos from the Financial-Services Marketing conference

 

Source:
Campaign Asia

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