In the latest installment of the ongoing series, by Leo Burnett Taiwan (above), a warm gesture and some kind words written on a paper cup again make for a heartwarming moment. Ad Nut thinks the granny here is pretty wise too, with her suggestion that a new cup of coffee (and a new man) will be a step up.
Ad Nut is not sure whether this concept will work in other cultures, where people are less reserved in their speech, but the videos nail the cultural nuances and have tackled topics that resonate with young adults, based on other episodes from the series such as 'Wishes' and 'Waiting'.
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