Byravee Iyer
Nov 25, 2013

Vrrooooooom: Chevy uses human sound effects in new TVC

JAKARTA - Commonwealth Bangkok, a McCann Worldgroup agency in Thailand, has launched a new campaign for the Chevrolet Spin in Indonesia.

Highlighting the tagline 'Small engine, big fun", the campaign's TV spot features a family that provides its own sound effects while driving around town—presumably because the car itself is so quiet. The spot is part of the brand's integrated campaign, titled ‘Spin some fun’.

The campaign is running on TV now and enjoys support from a full social-media campaign that runs until January.

“In a world where technology dominates, it was refreshing to go 'old school' and use human voices alone to make all the noises of the car,” said Thierry Halbroth, executive creative director, Commonwealth Bangkok Hub. “The cast was fantastic, and thanks to the coaching of professional beatboxers, they were able to deliver a solid performance for total amateurs, bringing the message of the commercial very much alive.”

CREDITS

Agency: Commonwealth Bangkok
Executive Creative Director: Thierry Halbroth
Associate Creative Director: Christo Tchobanov
Art Director: Christo Tchobanov
Copywriter: Thierry Halbroth/ Christo Tchobanov
Account Director: Taryn Bowles
Account Management: Apirus Polteja / Galib Gufran
Digital Director: Arunee Rueangwattanaporn
Digital Management & Production: Neel Chhaya / Matthew Higgins
Production – The Sweet Shop Asia
Executive Producer: Claire Davidson
Producer: Daniel Ho
Director: Luci Schroder
Director of Photography: Brendan Williams
Art Director: Waiki Chang
Post-production
Offline Editor: Adam [email protected] Finito
Online Editor: Peter Tresize @ The Post Bangkok
Music Composer: Jamie Octo @ Klong Creatures

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