Ad Nut
Apr 23, 2019

Vietnamese Red Bull billboard campaign needs to shed more light

The concept by VMLY&R Indochina is such a good brand fit that it impedes its intention.

The concept by VMLY&R Indochina is such a good brand fit that it impedes its intention.

While many people saw Earth Day as an occasion to switch off their lights at night to conserve power, Red Bull and VMLYR are using the opportunity to let the world know about a campaign that does the exact opposite. The Giving life to the night’ campaign in Vietnam involved powering a giant Red Bull billboard with blindingly powerful LED floodlights.

How politically incorrect is that, you ask Not very. The billboard is powered...

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