While many people saw Earth Day as an occasion to switch off their lights at night to conserve power, Red Bull and VMLYR are using the opportunity to let the world know about a campaign that does the exact opposite. The Giving life to the night’ campaign in Vietnam involved powering a giant Red Bull billboard with blindingly powerful LED floodlights.
How politically incorrect is that, you ask Not very. The billboard is powered...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events