VIDEO: Uncovering Alibaba's goldmine of data

At Campaign's Brand Summit China in Shanghai, Christina Lu, general manager of Alibaba Group's Uni Strategy Centre, explained how big data can be used to reach consumers more efficiently.

With 500 million active users on its ecoystem spanning its ecommerce verticals Taobao and Tmall, entertainment platforms Youku and Tudou, logistics firm Cainiao as well as other entities, Alibaba holds massive data assets on Chinese consumers. The group has recently launched Uni Marketing, a suite of marketing services based on profiling each consumer across its platforms with a unified ID.

Christina Lu, the general manager of the Uni Strategy Centre, spoke to Campaign Asia-Pacific during the recent Brand Summit China in Shanghai about how the Alibaba ecosystem can better inform businesses about their consumers through the aggregation and analysis of big data. 

More from Brand Summit China:

 

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