Emily Tan
Sep 23, 2011

VIDEO: Getting Hong Kong’s shoppers online

This year, Asia-Pacific’s e-commerce business is expected to reach US$169 billion, according to eMarketer. While online shopping is popular in countries like Japan, Singapore, Australia and Korea, some, like Hong Kong are only just picking up speed.

This year, Asia-Pacific’s e-commerce business is expected to reach US$169 billion, according to eMarketer. While online shopping is popular in countries like Japan, Singapore, Australia and Korea, some, like Hong Kong are only just picking up speed.

Graeme Beardsell, Asia-Pacific vice-president for Experian’s market research arm, noted that Hong Kong was a unique case where broadband and 3G mobile penetration was incredibly high, yet its denizens preferred brick and mortar shopping.

“It’s the entire experience of going to a shopping mall which is very likely attached to their apartment,” he said. Hong Kong natives like to enjoy the air-conditioned malls on a hot day, browse stores, grab a meal and catch a...

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