Could this be the year In this spot created by DDB New Zealand that resonates with every die-hard All Blacks rugby enthusiast, a hard-luck fan has kept an iconic white Steinlager can for the past two decades with the hopes of celebrating New Zealand's victory in the tournament. As fate would have it, the All Blacks have disappointed ever since their first win in the World Cup 24 years ago, but perhaps Steinlager's 'We believe' campaign is the...
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