Ad Nut
Nov 19, 2019

This is what business-class feels like, according to Cathay Pacific

A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.

A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.

Cathay Pacific has launched an integrated global campaign to announce its revamped business class, which offers enrichments that are designed to offer passengers a more holistic, sensory experience.

The 'Let your senses guide you' campaign is from VCCP Singapore, which won part of the carrier's remit following its epic pitch in 2018.

In the launch video above, the agency has gone for what it calls an expansive and expressive...

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