Matthew Miller
Feb 9, 2015

This Hyundai Sonata will be gone in 60 seconds

AUSTRALIA - The irresistible new Hyundai Sonata turns a mild-mannered carpooler into a bad neighbor and then a car thief in a new TVC by Innocean Australia and Finch.

Client: Hyundai Motor Company Australia

Agency: Innocean Australia

Market: Australia

Campaign scope: The spot is the first phase of a wider campaign for the latest Sonata. The campaign will also include a dedicated spot for Hyundai's sponsorship of the ICC Cricket World Cup, which starts on 14 February. A digitally-led content component will follow that.

Campaign Asia Pacific's comments: Actors and actresses are the unsung heros of many campaigns, and that's certainly the case here. The idea itself is so simple that it might not have seemed particularly exciting on a storyboard. But the performances, along with the other details of execution, such as the editing and soundtrack, make it work admirably. 

Previously: The brand and agency developed crowdsourced ideas for a global campaign and created a 'Choose your own adventure' for a new SUV. The TVC discussed here debuted last Friday, up against competition from Honda and Volvo.


Client – Hyundai Motor Company Australia
Managing Director, Oliver Mann
Senior Manager Marketing, Andrew Knox
Brand Communications Manager: Kate Fabian
Marketing Coordinator: Luke Hartin

Agency - Innocean
Creative Director: Scott Lambert
Creative: Mike Lind
Agency Producer: Tania Templeton
Group Business Director: Tim Hiley
Business Director: John Larkin
Business Manager: Raoul Gundelach

Production Company: Finch
Director: Nick Ball
Executive Producer: Rob Galluzzo
Producer: Julianne Shelton
DOP: Ross Emery
Editor: Seth Lockwood - Method
Sound design: Song Zu
Music Composer: Jonathan Dreyfus


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