Ad Nut
Nov 3, 2017

This 7,000-mile cooking lesson is a viral hit in China

A video campaign by the China Merchants Bank became the 6th most searched topic on Weibo.

It came to Ad Nut's notice lately that a campaign for a student credit card from China Merchants Bank  was going around on WeChat Moments. It apparently has triggered a lot of conversations and the posting of a few cooking tutorial videos on the news feed of the messaging app.

It involves a clueless college freshman who should have spent some time watching cooking videos on Tastemade or Tasty before moving to the US for school. The video has prompted Chinese netizens to reflect on the helplessness of spoiled only children. And Ad Nut agrees that young human friends ought to pick up some basic culinary skills in order to save their parents some sleep.

Having said that, Ad Nut is moved by lengths parents go for their children, whether near or 7,000 miles away. The video, from the Hangzhou-based creative shop Yoya Digital, does a good job of tapping into the struggles young adults face when moving away from home for a product that befits the occassion. 

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.



Related Articles

Just Published

3 hours ago

Gojek and Tokopedia merge to form GoTo Group

The deal will be Indonesia's largest ever merger.

5 hours ago

How Giant gives the people what they want: $16 ...

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.

6 hours ago

Can Japan recognise strength in diversity?

Japan’s concept of what it means to be Japanese remains overly narrow. But some signs point to more inclusion and acceptance of diversity in background, mindset, struggles and choices, writes the co-CEO of Yuzu Kyodai.

7 hours ago

Cathay Pacific tries to give vaccination rates a ...

The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.