Ad Nut
Nov 3, 2017

This 7,000-mile cooking lesson is a viral hit in China

A video campaign by the China Merchants Bank became the 6th most searched topic on Weibo.

It came to Ad Nut's notice lately that a campaign for a student credit card from China Merchants Bank  was going around on WeChat Moments. It apparently has triggered a lot of conversations and the posting of a few cooking tutorial videos on the news feed of the messaging app.

It involves a clueless college freshman who should have spent some time watching cooking videos on Tastemade or Tasty before moving to the US for school. The video has prompted Chinese netizens to reflect on the helplessness of spoiled only children. And Ad Nut agrees that young human friends ought to pick up some basic culinary skills in order to save their parents some sleep.

Having said that, Ad Nut is moved by lengths parents go for their children, whether near or 7,000 miles away. The video, from the Hangzhou-based creative shop Yoya Digital, does a good job of tapping into the struggles young adults face when moving away from home for a product that befits the occassion. 

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.



Related Articles

Just Published

12 hours ago

InMobi and Gojek partner on audience targeting, ...

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

13 hours ago

Ogilvy consolidates offerings under one unit in AUNZ

Creative and brand specialties will merge with PR and Health under a newly created leadership team.

14 hours ago

MediaMonks hires Joao Flores as ECD in SEA, Korea ...

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

14 hours ago

Move and win roundup: Week of March 1, 2021

Culture Group, Grey, UM, MediaMonks, IMMedia and more to come in our weekly collection of people moves and account news.