Ad Nut
Nov 13, 2017

These bike wheels 'spoke' up for UberEats riders

UberEats is using the wheels of delivery bikers as the medium for a series of safety messages in Tokyo.

This video window will play three 15-second clips.

With Ogilvy Japan and Eyes Japan, Uber Eats is using the wheels of delivery bikers as the medium for a series of messages aimed at making drivers more aware of bikes. 

The 'Safety spokes' wheels use "an iconic animated character and colours inspired by the cautionary road signs of Japan", according to the company. The three messages: 'See me', 'Give me space', and 'Care for me'. 

Car drivers certainly wouldn't fail to see bikers if all bikes had such displays. If you want a "gyrostabilised" LED system for your bike as badly as Ad Nut does, it seems to come from this company.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.