Ad Nut
Nov 13, 2017

These bike wheels 'spoke' up for UberEats riders

UberEats is using the wheels of delivery bikers as the medium for a series of safety messages in Tokyo.

This video window will play three 15-second clips.

With Ogilvy Japan and Eyes Japan, Uber Eats is using the wheels of delivery bikers as the medium for a series of messages aimed at making drivers more aware of bikes. 

The 'Safety spokes' wheels use "an iconic animated character and colours inspired by the cautionary road signs of Japan", according to the company. The three messages: 'See me', 'Give me space', and 'Care for me'. 

Car drivers certainly wouldn't fail to see bikers if all bikes had such displays. If you want a "gyrostabilised" LED system for your bike as badly as Ad Nut does, it seems to come from this company.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

2 hours ago

Initiative appointed lead media agency for PT ...

The agency will service the full portfolio of brands across the coffee and powdered choco categories including Kopiko 3in1 coffee mixes, Energen Champion and Energen Pandesal Mate.

2 hours ago

Sharlene Wu replaces Jeff Kwek as CEO of Grey China

Former Proximity China CEO replaces Jeff Kwek, whose stint lasted only 18 months, due to family reasons, Campaign understands.

2 hours ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 gold, silver and bronze awards across 23 categories.

2 hours ago

Tangrams Strategy and Effectiveness award winners ...

Mindshare and The Monkeys scoop up the most metal, with BMF taking the sole platinum.