Staff
May 27, 2016

The death of the audience: Google's Mike Yapp

We caught up with Mike Yapp, founder and director, The Zoo at Google, to ask three key questions: How will VR change the media industry? And what's the next big trend? And just what is "hypertelling"?

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Mike Yapp on the death of the audience and the birth of the user.


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Campaign US
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