Ad Nut
May 4, 2017

Suspiciously empty Shanghai takes starring role in Apple ad

The city becomes a private romantic spot in the company's latest iPhone 7 clip.

Empty mountain roads and abandoned cityscapes are common in advertising. At least in this Apple spot, there's a point to the striking lack of humanity; that point being that Apple's portrait-mode feature helps the young lovers feel like they're in a world of their own.  

In Ad Nut's experience, young lovers seldom need any help attaining that feeling. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Topics

Related Articles

Just Published

2 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

3 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

3 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.