Ad Nut
May 4, 2017

Suspiciously empty Shanghai takes starring role in Apple ad

The city becomes a private romantic spot in the company's latest iPhone 7 clip.

Empty mountain roads and abandoned cityscapes are common in advertising. At least in this Apple spot, there's a point to the striking lack of humanity; that point being that Apple's portrait-mode feature helps the young lovers feel like they're in a world of their own.  

In Ad Nut's experience, young lovers seldom need any help attaining that feeling. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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