Ad Nut
May 4, 2017

Suspiciously empty Shanghai takes starring role in Apple ad

The city becomes a private romantic spot in the company's latest iPhone 7 clip.

Empty mountain roads and abandoned cityscapes are common in advertising. At least in this Apple spot, there's a point to the striking lack of humanity; that point being that Apple's portrait-mode feature helps the young lovers feel like they're in a world of their own.  

In Ad Nut's experience, young lovers seldom need any help attaining that feeling. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.

2 days ago

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

2 days ago

Brandalism hijacks billboards to criticise airline ...

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.