Ad Nut
May 4, 2017

Suspiciously empty Shanghai takes starring role in Apple ad

The city becomes a private romantic spot in the company's latest iPhone 7 clip.

Empty mountain roads and abandoned cityscapes are common in advertising. At least in this Apple spot, there's a point to the striking lack of humanity; that point being that Apple's portrait-mode feature helps the young lovers feel like they're in a world of their own.  

In Ad Nut's experience, young lovers seldom need any help attaining that feeling. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Topics

Related Articles

Just Published

6 hours ago

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

6 hours ago

Does ‘brand purpose’ messaging actually impact ...

A recent study by Vrity shows taking stances on social issues does increase purchase propensity.

6 hours ago

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

6 hours ago

MDC’s Mark Penn: “CMOs are in ‘get back to ...

The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.