Super Bowl 2010 | NFL | Global

Robert Gaxiola's verdict:

"The opening shot is brilliant. It’s poetic. This is the camerawork that NFL Films is known for. It’s the kind of shot that you try to storyboard, and then recreate, then just regret even trying in the first place because you just can’t get that magic. As a football fan, I loved watching that opener. Then it turned into some mass fan ‘Thank You’ ad right from the NFL boardroom. The shots of fans cheering weren’t nearly as cool. It plays to the audience quite well, but that’s about it. So here we go again…"

Sean Boyle's verdict:

"The NFL could have saved themselves a shit-load of sponds by simply fading out after the astonishing ‘lift-off’ segment that opens this spot. Instead, they stuck in clichéd, air-fisting, follow-up-wads of ‘the best fans on the planet’. Oh, and any bunch of fans that, for example, start supporting the New York Jets as soon as the Giants have been eliminated, are absolutely not the best fans on the planet. They’re a bunch of fatties who don’t really give a fiddler’s, just so long as they get to stuff their pie-holes with as much beer and beige food, for as far into January as possible."

See analysis on this spot from MediaCurve.com.