Matthew Miller
Dec 1, 2014

Starbucks 'Twinkle surprise' distributes coupons, holograms

HONG KONG - A campaign by Designercity allows fans of Starbucks to send friends a two-for-one deal and the chance to view a 3D hologram.

Client: Starbucks

Agency: Designercity (an XM Asia Pacific company and part of the JWT network)

Market: Hong Kong

Campaign scope: The 'Twinkle surprise' gift allows fans of the brand to use the Starbucks' mobile app to send a greeting (including a selfie) to a friend. Both the sender and recipient get an electronic voucher for a two-for-one deal on specific Christmasy beverages. When they pick up their drinks, both also receive a 'Kaleidobox'—that becomes a "hologram cinema" when the user places their smartphone on top.

Press release quote: Leo Tsui, general manager, digital, Designercity: "Ultimately, we want to connect people, loved ones, friends and family during the festive season. We elevated the concept of a traditional Christmas card by using 3D projection mapping and selfies-taking to create personalized greeting video messages and then delivered via Starbucks Hong Kong’s mobile app."

Comments: We haven't seen the hologram with our own eyes, so we won't comment on that aspect (nor have we tried a Toffee Nut Latte, because we prefer real coffee to liquified donuts). What we do appreciate here is that participation in this promotion took place through the brand's existing app, as opposed to requiring consumers to download something new. Thie campaign thus provides a good example of what brands can accomplish when they make an app that's useful enough to become an integral part of people's everyday lives.


Creative Director: Avis Wong
Designer: Yuki Ng, King Yip
Motion Graphics: Johnny Lam, Chery Liu
Development team: Adam Tang,  Kevin Kwong, Stone Shek
Account Director: Leo Tsui
Senior Account Executive: Queenie Chan 


Related Articles

Just Published

1 hour ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

1 hour ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

1 hour ago

Indian media lobbies face-off against Google, ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

5 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.