Matthew Miller
Dec 1, 2014

Starbucks 'Twinkle surprise' distributes coupons, holograms

HONG KONG - A campaign by Designercity allows fans of Starbucks to send friends a two-for-one deal and the chance to view a 3D hologram.

Client: Starbucks

Agency: Designercity (an XM Asia Pacific company and part of the JWT network)

Market: Hong Kong

Campaign scope: The 'Twinkle surprise' gift allows fans of the brand to use the Starbucks' mobile app to send a greeting (including a selfie) to a friend. Both the sender and recipient get an electronic voucher for a two-for-one deal on specific Christmasy beverages. When they pick up their drinks, both also receive a 'Kaleidobox'—that becomes a "hologram cinema" when the user places their smartphone on top.

Press release quote: Leo Tsui, general manager, digital, Designercity: "Ultimately, we want to connect people, loved ones, friends and family during the festive season. We elevated the concept of a traditional Christmas card by using 3D projection mapping and selfies-taking to create personalized greeting video messages and then delivered via Starbucks Hong Kong’s mobile app."

Comments: We haven't seen the hologram with our own eyes, so we won't comment on that aspect (nor have we tried a Toffee Nut Latte, because we prefer real coffee to liquified donuts). What we do appreciate here is that participation in this promotion took place through the brand's existing app, as opposed to requiring consumers to download something new. Thie campaign thus provides a good example of what brands can accomplish when they make an app that's useful enough to become an integral part of people's everyday lives.

CREDITS

Creative Director: Avis Wong
Designer: Yuki Ng, King Yip
Motion Graphics: Johnny Lam, Chery Liu
Development team: Adam Tang,  Kevin Kwong, Stone Shek
Account Director: Leo Tsui
Senior Account Executive: Queenie Chan 

 

Related Articles

Just Published

9 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

9 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

9 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.