The through-the-line Taiwanese campaign, which includes outdoor billboards, television commercials and digital, targets sophisticated partygoers looking to throw good get-togethers a la soft-tempo music and cozy lounges.
Schweppes invites audiences to share stories on its microsite and promises to throw exclusive parties for the top three storytellers.
Credits:
Project Schweppes Party Agency
Client Coca-cola Taiwa
Creative agency Ogilvy & Mather Taiwan
Executive creative director Jennifer Hu
Creative director Giant Kung
Art director BoonSeng Lim
Copywriter Bryan Shen
Agency producer Roi Lin
Media agency Starcom Media
Production house MilknHoney films ltd.
Exposure Television, outdoor, radio, online, event, below-the-line
Schweppes invites audiences to share stories on its microsite and promises to throw exclusive parties for the top three storytellers.
Credits:
Project Schweppes Party Agency
Client Coca-cola Taiwa
Creative agency Ogilvy & Mather Taiwan
Executive creative director Jennifer Hu
Creative director Giant Kung
Art director BoonSeng Lim
Copywriter Bryan Shen
Agency producer Roi Lin
Media agency Starcom Media
Production house MilknHoney films ltd.
Exposure Television, outdoor, radio, online, event, below-the-line
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