The 45-second TVC, created by BMF Melbourne, sees four teams race to complete a DIY relay, using the product line's interchangeable battery as a baton.
“With over 30 tools now in the range, we tasked the agency to find an engaging way to demonstrate the benefits of the Ryobi One+ system, underpinned by the news of the new, more powerful Lithium+ battery,” said Michael Mclean, national marketing manager for Ryobi.
The campaign is running until Father's Day (September 1) and will be launched again during Christmas, as well as in 2014, according to the agency, which is also planning to develop print ads to support the campaign.
Creative director David Klein
Art director Chris Andrews
Copy writer Callum Fitzhardinge
Account management James Bilaver & Rhys Thomas
Director David Klaiber
Production company Plaza Films
Client Michael McLean & Jane Bergin