Staff Reporters
Jun 12, 2014

Roundup: Asia-Pacific-specific World Cup ads

ASIA-PACIFIC - You've seen the splashy, big-budget global World Cup ads. Now check out our collection of more local work, much of it with a definite Asia-Pacific spin.

Please let us know about any APAC ads (by official sponsors or not) and we'll ad them here. If you missed it, here's a list and an earlier list of the most-shared global World Cup ads.

As for Asia-Pacific work, we give top billing (above) to Nissin Cup Noodles and its astonishing samurai of ball-control skills (by Hakuhodo).

Next, SingTel combines the World Cup with Father's Day for this moving piece by Ogilvy & Mather Singapore, which debuts today. We like the commentary about sports being one way men can express their emotions. We're just not sure what team these men are watching that has supposedly improved so much.


We love the over-the-top performance in this spooky online film for Clear in Malaysia. What does it have to do with the World Cup? We'll not spoil it further so you can enjoy the slow reveal yourself.


In Australia back at the end of last year, Adidas set up a clever scheme to celebrate the arrival of the official World Cup ball down under: Members of the public encountered the ball on a mini-pitch in Sydney and Melbourne. Those who kicked it got to keep it. Those who touched it with their hands got shown a red card.


In Singapore, Clear (with DDB) is using the tournament for an activation linking football with a calm, focused mind (presumably because one is not distracted worrying about dandruff).


You need not speak Hindi to follow the plot of this fun spot for Nestle's Maggi in India, starring Bollywood actor Madhuri Dixit (by Publicis Capital).


This one is not an ad, unless you consider it an ad by the poster for her own unique artistic skills, in which case it's an incredibly effective ad.


And Gatorade rides on the momentum of the soccer season with its campaign called 挥汗夜战, loosely translated to 'Sweat It Out At Nightfall', by getting the Chinese to kick a fluorescent ball around.

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