Matthew Miller
May 16, 2014

Regional Jaguar campaign comes 'alive' with local artists

SINGAPORE - Through new regional partner M&C Saatchi, Jaguar has launched a brand campaign that will feature local-market artists in order to localise a brand proposition expressed as a question: 'How alive are you?'

The agency announced its win of the regional Jaguar Asia Pacific Importers account yesterday (press release). 

The recently launched Singapore portion of the campaign features three car-free brand films. In each, a Singapore artist—musician Min Lee (below), filmmaker Eric Khoo (above) and chef Andre Chiang (below)—talks about one of the brand values (performance, design and innovation) while practicing his or her craft. As the campaign rolls out in other markets, different local notables will appear.

Coinciding with the launch of the brand's F-Type coupe, the campaign also includes print ads (below), a website, digital advertising, social media, events and other collaterals.

CREDITS

Executive Creative Director: Toh Han Ming
Art Director: David Lin
Copywriter: Rebekah Bek
Agency Producer: Christina Woo
Account Management: Tanuj Philip, Sangram Sengupta, Anthony Khoo
Production House: Zhao Wei Films
Director: Brian Gothong Tan
Producer: Huang Junxiang/Tan Fong Cheng

 

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