Sophie Chen
Oct 31, 2013

Red Rooster launches RoosterRaps with fun campaign in Australia

SYDNEY - Red Rooster, an Australian fast food chain, has launched its new range of wraps—‘RoosterRaps’, with a humorous TV campaign.

wide player in 16:9 format. Used on article page for Campaign.

The new range targets people with busy lives who need to eat lunch ‘on the run’.

The two TV spots, created by 303Lowe, borrow classic getaway scenes from movies and TV shows of the past, showing a hero who is running nonstop from one scene to another—but still manages to take a bite of his RoosterRap.



Client Red Rooster
National marketing manager Anna Jones
Brand manager Rebecca Max
Agency 303Lowe
ECD Richard Morgan
Art direction Chris McMullen
Copywriter Sean Larkin
Head of TV production Sean Ascroft
Chief strategic officer Jon Mckie
Business director Mike Naylor
Business manager Sophie O'Sullivan
Production company Luscious
Director Richard Gibson
Media Bohemia

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