Sophie Chen
Oct 31, 2013

Red Rooster launches RoosterRaps with fun campaign in Australia

SYDNEY - Red Rooster, an Australian fast food chain, has launched its new range of wraps—‘RoosterRaps’, with a humorous TV campaign.

wide player in 16:9 format. Used on article page for Campaign.

The new range targets people with busy lives who need to eat lunch ‘on the run’.

The two TV spots, created by 303Lowe, borrow classic getaway scenes from movies and TV shows of the past, showing a hero who is running nonstop from one scene to another—but still manages to take a bite of his RoosterRap.

 

CREDITS

Client Red Rooster
National marketing manager Anna Jones
Brand manager Rebecca Max
Agency 303Lowe
ECD Richard Morgan
Art direction Chris McMullen
Copywriter Sean Larkin
Head of TV production Sean Ascroft
Chief strategic officer Jon Mckie
Business director Mike Naylor
Business manager Sophie O'Sullivan
Production company Luscious
Director Richard Gibson
Media Bohemia

Related Articles

Just Published

15 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

15 hours ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

16 hours ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

16 hours ago

Move and win roundup: Week of May 10, 2021

Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.