Ad Nut
Jan 24, 2017

Real men play Barbie with their daughters

'Dads who play Barbie', for Mattel by BBDO San Francisco.

This campaign debuted during a major American football game Sunday in the US—not a normal slot for a toy mainly intended for girls. However, in this case the brand wasn't after the girls, but their dads.

Ad Nut likes the counterintuitive placement and can't agree more with the tagline: "Time spent in her imaginary world is an investment in her real world." 

At the same time, that tagline holds true for any kid and any imaginative activity. So Ad Nut stands by an earlier statement, that "Young girls don't need unrealistically proportioned dress-up dolls to imagine themselves as football coaches, university professors or veterinarians", and agrees with a colleague who would "like to see the brand seriously address the doll's unrealistic body image".

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

4 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

5 hours ago

Baby Shark doo doo doo doo doo. LG Styler doo doo ...

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

7 hours ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

7 hours ago

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.