Ad Nut
Jan 24, 2017

Real men play Barbie with their daughters

'Dads who play Barbie', for Mattel by BBDO San Francisco.

This campaign debuted during a major American football game Sunday in the US—not a normal slot for a toy mainly intended for girls. However, in this case the brand wasn't after the girls, but their dads.

Ad Nut likes the counterintuitive placement and can't agree more with the tagline: "Time spent in her imaginary world is an investment in her real world." 

At the same time, that tagline holds true for any kid and any imaginative activity. So Ad Nut stands by an earlier statement, that "Young girls don't need unrealistically proportioned dress-up dolls to imagine themselves as football coaches, university professors or veterinarians", and agrees with a colleague who would "like to see the brand seriously address the doll's unrealistic body image".

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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