Georganna Simpson
May 28, 2016

Reaching younger audiences: 'It's not about being on brand anymore'

Tara Hunt, principal consultant at Truly Social, explores what brands can learn from the new generation of YouTubers.

PARTNER CONTENT

Young audiences have grown up in an era of accessible YouTube celebrities, on-demand content and informality — Tara Hunt, principal consultant at Truly Social, explores how brands need to rethink their approach to crack social media.

Source:
Campaign US
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