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Adrian Peter Tse
Mar 10, 2016

Publicis Media's Steve King on his new role and the challenges facing media

MEDIA360 TALKS SERIES: Publicis is an 89-year-old agency business. In this video, Steve King, CEO of Publicis Media, talks about the challenges in his new role and the "radical transformation" taking place within the company and throughout the industry.

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

This interview took place well before today's announcement from Publicis Groupe that it will be consolidating its six media brands to four under a new leadership structure. Please see:

 

See all Media360Summit coverage

 

You might also like these Campaign Asia-Pacific videos:

 

 

 

Source:
Campaign Asia

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