Adrian Peter Tse
Mar 10, 2016

Publicis Media's Steve King on his new role and the challenges facing media

MEDIA360 TALKS SERIES: Publicis is an 89-year-old agency business. In this video, Steve King, CEO of Publicis Media, talks about the challenges in his new role and the "radical transformation" taking place within the company and throughout the industry.

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

This interview took place well before today's announcement from Publicis Groupe that it will be consolidating its six media brands to four under a new leadership structure. Please see:


See all Media360Summit coverage


You might also like these Campaign Asia-Pacific videos:




Related Articles

Just Published

1 hour ago

Mediabrands, R&CPMK launch tool to integrate brands ...

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

1 hour ago

Ogilvy PR ups Rahul Titus to new global role

Agency has promoted UK and EMEA head of influence to the new role of global head of influence.

1 hour ago

FleishmanHillard’s head of influence fuels outrage ...

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

1 hour ago

Indian athlete Dutee Chand and girlfriend wear ...

A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.