Matthew Miller
Feb 24, 2016

Prudential challenges you to stare at the ones you love for 4 minutes

ASIA-PACIFIC - A challenge that sounds like a child's game leads to intense emotions in a compelling new campaign for Prudential Asia by FCB.

ASIA-PACIFIC - A challenge that sounds like a child's game leads to intense emotions in a compelling new campaign for Prudential Asia by FCB.

Client Prudential Asia

Agency FCB, with Mindshare and Weber Shandwick

Market Singapore

Name of campaign 'Relationship reconnect'

Campaign scope Broadcast, Facebook and YouTube, programmatic and outdoor, plus a social strategy with original content and influencer outreach.

Details This is the first work FCB has turned out for Prudential after winning a pitch for the business. In the long- and short-form...

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