Client Prudential Asia
Agency FCB, with Mindshare and Weber Shandwick
Name of campaign 'Relationship reconnect'
Campaign scope Broadcast, Facebook and YouTube, programmatic and outdoor, plus a social strategy with original content and influencer outreach.
Details This is the first work FCB has turned out for Prudential after winning a pitch for the business. In the long- and short-form...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events