Staff Reporters
Apr 2, 2014

Place your bets on tech: Havas Media's Vishnu Mohan

In this video interview conducted at the recent Media360Asia summit in Hong Kong, Vishnu Mohan, Asia-Pacific CEO of Havas Media Group, discusses media commoditisation and his company's technology bets.

wide player in 16:9 format. Used on article page for Campaign.

Brought to you by:


Campaign Asia-Pacific caught up with Mohan at the end of the day-long Media360Asia conference (see the March issue for coverage).

Here, he shares his views on how serious a problem media commoditisation actually is, what factors may alleviate it and whether certain media are more vulnerable to it. He also gives a look at where Havas is placing its bets on technology.

Related Articles

Just Published

18 hours ago

How to trust the remote shooting process: Sweetshop'...

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

18 hours ago

Inside the 'outside-in' CMO model: Rupen Desai ...

Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.

18 hours ago

Cheil Worldwide promotes Jonghyun Kim to president ...

He replaces Jeongkeun Yoo who will stay on with the company as chairman.

22 hours ago

Nike and RTFKT step into the future with first ...

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.