Staff Reporters
Apr 2, 2014

Place your bets on tech: Havas Media's Vishnu Mohan

In this video interview conducted at the recent Media360Asia summit in Hong Kong, Vishnu Mohan, Asia-Pacific CEO of Havas Media Group, discusses media commoditisation and his company's technology bets.

wide player in 16:9 format. Used on article page for Campaign.

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Campaign Asia-Pacific caught up with Mohan at the end of the day-long Media360Asia conference (see the March issue for coverage).

Here, he shares his views on how serious a problem media commoditisation actually is, what factors may alleviate it and whether certain media are more vulnerable to it. He also gives a look at where Havas is placing its bets on technology.

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