Client Unicharm Sofy
Campaign scope Online video, mobile app, website
Details The campaign aims to help Sofy connect with 18- to 24-year-old Chinese women and position the brand as fashionable and innovative.
Chinese consumers who purchase the 'Pocket Magic' a new slim, pocket-sized sanitary pad can use the corresponding app to scan a code on the product packaging...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events