Rhandell Rubio
Sep 14, 2011

Party rolls out "music video game" for Japanese band androp

JAPAN - Creative agency Party has launched a 'music video game' for Japanese band Androp, with the aim of creating an entertaining way of communicating in today's world of fast-paced communication.

JAPAN - Creative agency Party has launched a 'music video game' for Japanese band Androp, with the aim of creating an entertaining way of communicating in today's world of fast-paced communication.

In explaining the creative idea behind the game, Party points out that these days communications are established so quickly and easily - thanks to technologies such as mobile phones, e-mail and social media. The agency then thought it would be interesting to extend this moment of communication and create an entertaining game about the journey of delivering a message.

Thus, the 'Bell music video game' was born, wherein users' messages are transformed into an animal...

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