Ad Nut
Jul 14, 2020

Parkinson's patients can never escape the challenges in this room

Wunderman Thompson Australia and Airbag created a 'No Escape Room' to communicate what it's like living with the disease.

Shoelaces that are nearly impossible to untie. A teapot and cup that shake when you try to pour. A computer with traitorous keys.

The 'No Escape Room', built by Wunderman Thompson Australia and Airbag for Parkinson's NSW, eloquently illustrates some of the everyday actions that become difficult tasks—worthy of an escape room—for those with Parkinson's Disease. There's also a digital version of the 'No Escape Room' to explore.

CREDITS

Parkinson’s NSW
Jo-Anne Reeves CEO
Mirelle Brockett, Marketing and Digital Manager
Wunderman Thompson
Simon Langley, National Chief Creative Officer
Steve Hey, Creative Group Head
Simon Koay, Senior Art Director
Ana Lynch, Partner
Rebekah O’Grady, Engagement Manager
Gabe Hammond, Senior Producer
Chloe Marshall, Integrated Producer
Kel Gronow, Editor
Frank Martelli, Creative Director
Marvin Cheung, Senior UI Designer 
Ryville Ochoa, Delivery Lead
Joseph Campbell, Senior Developer
Koji Yajima, UI Designer
Production Company- AIRBAG
Will Horne, Director
Adrian Bosich, Managing Partner
Alex Tizzard, Exec Producer
Megan Ayers, Producer
Zach Peel McGregor, DP
Sam Lukins, Art Director
Steven Nicholson, Head of Creative Technology
Dan Macnish, Creative Technologist
PR- BCW
Julia Lahav, Account Director
Chloe Peel, Account Manager
Georgia Neville, Account executive
Sound Studio
Song Zu

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

3 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

6 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.