Ad Nut
Jul 14, 2020

Parkinson's patients can never escape the challenges in this room

Wunderman Thompson Australia and Airbag created a 'No Escape Room' to communicate what it's like living with the disease.

Shoelaces that are nearly impossible to untie. A teapot and cup that shake when you try to pour. A computer with traitorous keys.

The 'No Escape Room', built by Wunderman Thompson Australia and Airbag for Parkinson's NSW, eloquently illustrates some of the everyday actions that become difficult tasks—worthy of an escape room—for those with Parkinson's Disease. There's also a digital version of the 'No Escape Room' to explore.


Parkinson’s NSW
Jo-Anne Reeves CEO
Mirelle Brockett, Marketing and Digital Manager
Wunderman Thompson
Simon Langley, National Chief Creative Officer
Steve Hey, Creative Group Head
Simon Koay, Senior Art Director
Ana Lynch, Partner
Rebekah O’Grady, Engagement Manager
Gabe Hammond, Senior Producer
Chloe Marshall, Integrated Producer
Kel Gronow, Editor
Frank Martelli, Creative Director
Marvin Cheung, Senior UI Designer 
Ryville Ochoa, Delivery Lead
Joseph Campbell, Senior Developer
Koji Yajima, UI Designer
Production Company- AIRBAG
Will Horne, Director
Adrian Bosich, Managing Partner
Alex Tizzard, Exec Producer
Megan Ayers, Producer
Zach Peel McGregor, DP
Sam Lukins, Art Director
Steven Nicholson, Head of Creative Technology
Dan Macnish, Creative Technologist
Julia Lahav, Account Director
Chloe Peel, Account Manager
Georgia Neville, Account executive
Sound Studio
Song Zu

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

10 hours ago

Creative Minds: Cheil’s Jaeyun Jung on her ...

The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.

13 hours ago

Li’l Deets and Jackpot drop hip-hop knowledge in ...

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

14 hours ago

Asia-Pacific Power List 2022: Matt Che, Budweiser

Che upholds the culture, diversity and inclusivity of brands within the company by using authentic creative messaging.