Ad Nut
May 22, 2017

Panasonic offers Eid cooking tips

Philips Malaysia promotes its all-in-one pressure cooker with a tongue-in-cheek message for the homecoming kids.

Brands can rarely go wrong with a food-themed festive campaign, and Panosonic and Iris Singapore capture the spirit in this #StandforTradition campaign by focusing on dry beef curry, the signature dish of the Eid celebration in Malaysia. 

While cooking is a labour of love, cooking up a feast for the whole family during the festive seasons is hard labour. That's why Ad Nut likes the little trick pulled by the dad in the second video below to get the kids in chip in to festive cooking. After all, grown-up children should not waltz into the kitchen and expect a freshly cooked meal. Both videos are well syncronised to tell the perspectives of both parents, albeit with a little tough love from the dad.


Iris Singapore
Ed Cheong: executive creative director
Adam Yeo: creative group head
Woon Chien Chng: creative
Francesca Babet: business director
Linda Avriani: senior account manager
Yanling Leow: planner
Syed Noor: social lead
Production house: MVP

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.



Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.