Brands can rarely go wrong with a food-themed festive campaign, and Panosonic and Iris Singapore capture the spirit in this #StandforTradition campaign by focusing on dry beef curry, the signature dish of the Eid celebration in Malaysia.
While cooking is a labour of love, cooking up a feast for the whole family during the festive seasons is hard labour. That's why Ad Nut likes the little trick pulled by the dad in the second video below to get the kids in chip in to festive cooking. After all, grown-up children should not waltz into the kitchen and expect a freshly cooked meal. Both videos are well syncronised to tell the perspectives of both parents, albeit with a little tough love from the dad.
Ed Cheong: executive creative director
Adam Yeo: creative group head
Woon Chien Chng: creative
Francesca Babet: business director
Linda Avriani: senior account manager
Yanling Leow: planner
Syed Noor: social lead
Production house: MVP
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