Ad Nut
May 22, 2017

Panasonic offers Eid cooking tips

Philips Malaysia promotes its all-in-one pressure cooker with a tongue-in-cheek message for the homecoming kids.

Brands can rarely go wrong with a food-themed festive campaign, and Panosonic and Iris Singapore capture the spirit in this #StandforTradition campaign by focusing on dry beef curry, the signature dish of the Eid celebration in Malaysia. 

While cooking is a labour of love, cooking up a feast for the whole family during the festive seasons is hard labour. That's why Ad Nut likes the little trick pulled by the dad in the second video below to get the kids in chip in to festive cooking. After all, grown-up children should not waltz into the kitchen and expect a freshly cooked meal. Both videos are well syncronised to tell the perspectives of both parents, albeit with a little tough love from the dad.


Iris Singapore
Ed Cheong: executive creative director
Adam Yeo: creative group head
Woon Chien Chng: creative
Francesca Babet: business director
Linda Avriani: senior account manager
Yanling Leow: planner
Syed Noor: social lead
Production house: MVP

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.



Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.