Ad Nut
Jan 7, 2020

Oreo transmutes red-velvet variety into a CNY treat

Mondelez chooses an auspicious time to introduce its red product in Southeast Asia, with a cute spot by FCB Jakarta.

If you're Mondelez, and you've got a red-coloured cookie variety to offer, it absolutely makes sense to promote it at this time of year in this part of the world—especially with a delightful commercial like this one from FCB Jakarta.

The plot of the ad tickled something in Ad Nut's noggin, and though it took a while, Ad Nut eventually figured out what it was: the famous 'The Force' Super Bowl ad, created by Deutsch in 2011 for Volkswagen. Whether the Oreo spot is a purposeful homage or simply a coincidence Ad Nut can't say. But in any case, it can't hurt Oreo's chances that the campaign resembles one of the most memorable spots of the last decade.

Besides, George Lucas definitely appropriated various martial arts concepts when he created Star Wars, so it seems only fair.

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.

CREDITS

Mondelez
Director of S.E.A.: Nikhil Rao
Associate Director: Arpan Sur
Marketing Manager: NG Boon Siew
FCB Jakarta
Managing Director: Sony Nichani
Executive Creative Director: Ravi Shanker
Creative Director: Swapnil Kambli Art director: Anastasia
Account Director: Roma Das
Account Manager: Winda Fitriyanni
Agency Producer: Yuni Pratomo
Production house: Directors Think Tank
Director: Kiran Koshy
Executive Producer: Pat Singh
Producer: Emylee Kumar
DOP: Julian Oh
AD: Heng Deshen
Editor: Dave Singh
Music: 2AM, KL
Mix: KK, 2AM
Finish: VHQ, KL
Colorist: Nash, VHQ
Online: June, VHQ

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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