Ad Nut
Jun 1, 2018

Old Blood Gin makes up its own (outlandish) heritage(s)

Cheil Canada's campaign for the Singapore-based brand's launch concocts a series of equally implausible alternate histories.

Heritage is a bit overdone, especially in the luxury sector, and perhaps most of all in spirits.

Unless you're talking about bottles of whiskey/whisky (Ad Nut is agnostic on the spelling), a liquor doesn't need to be old to be good. Yet most brands in the space trod the same well-worn path in their marketing, competing to see whose illustrious legacy stretches back further. Bonus points if said history involves ancient, secret processes invented by stubborn and misunderstood mavericks who were way ahead of their time.

Enter Old Blood Gin, a new brand from Singapore-based Rivalry Spirits. As a new entrant, the brand didn't have a history to draw on. So it made one up.

Actually, it made up at least three: one involving a tragic donkey accident, a second about a Viking death-metal band and a third about a pirate called Horatio Peglegbottomswaddler. The mashup video above shows flashes from all of the stories. If you find that too confusing, then the individual clips below should set you straight. (No, they won't.)

Ad Nut approves of both the amusing stories themselves and the puncturing of ad-industry conventions.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also see Ad Nut's video debut, check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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