Rhandell Rubio
Aug 17, 2011

Ogilvy seeks to rejuvenate Nin Jiom to appeal to younger generation

HONG KONG - Ogilvy & Mather Hong Kong has rolled out a youth-focused campaign for Chinese traditional medicine brand Nin Jiom, aiming to rejuvenate the brand's appeal with Hong Kong's younger generation.

HONG KONG - Ogilvy & Mather Hong Kong has rolled out a youth-focused campaign for Chinese traditional medicine brand Nin Jiom, aiming to rejuvenate the brand's appeal with Hong Kong's younger generation.

The campaign has kicked off with the launch of two 20-second TVCs that will run on local Hong Kong's channels. The TVCs feature Nin Jiom's herbal candy, that offers a soothing effect for minor throat irritations.

As Nin Jiom is associated with traditional Chinese remedies, the company collaborated with Ogilvy to target a younger demographic that may not be familiar with the product.

Sandy Chan, executive creative director at Ogilvy...

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