The campaign has kicked off with the launch of two 20-second TVCs that will run on local Hong Kong's channels. The TVCs feature Nin Jiom's herbal candy, that offers a soothing effect for minor throat irritations.
As Nin Jiom is associated with traditional Chinese remedies, the company collaborated with Ogilvy to target a younger demographic that may not be familiar with the product.
Sandy Chan, executive creative director at Ogilvy...
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